Smart beauty choices that challenge conventional taboos - Host Caroline
Proulx conducts an educational campaign on cosmetic injectable treatments

MONTREAL, June 14 /CNW Telbec/ - Beauty routines play a big part in giving skin a boost, but certain beauty choices seem to raise a lot of questions. That's why host Caroline Proulx decided to become the spokesperson of a major educational campaign on cosmetic injectable treatments. With this initiative, she wants to answer women's questions and share her personal beauty experiences to ultimately dispel lingering myths and taboos surrounding injectable treatments.

"It's time someone broke the ice about using cosmetic injectable treatments," Caroline Proulx says. "Every woman should feel free to talk openly about their choices when it comes to beauty and well-being. In Quebec, there's a lack of information around injectable treatments, and that's why women are confused and don't want to talk openly about their cosmetic enhancement choices."

Breaking the ice on Injectables

Caroline Proulx is leading this educational campaign called Breaking the Ice on Injectables with a series of educational events for women at consumer shows and cosmetic clinic events where she is delivering tell-all presentations that bust the conventional myths surrounding injectables and allow women to boldly ask all questions and dialogue about their apprehensions, desires and choices. Starting with the National Women's Show in April, followed by a vibrant clinic event with Dr. Jean-Francois Tremblay, Caroline continues to pursue opportunities to connect with Quebec women about beauty choices.

"Cosmetic injectable treatments, like BOTOX Cosmetic(R) and dermal fillers such as Juvéderm(TM), contribute to my general well-being, just like exercise and a healthy diet. These products help me to look natural and refreshed and to feel beautiful and good about myself. I feel privileged to be able to talk openly about my choices, and I really hope that every woman is able to do likewise, without fear of being judged."

"In Quebec, it's proving challenging to break age-old taboos and dispel myths surrounding injectable treatments," says Dr. Jean-François Tremblay, a dermatologist who specializes in facial rejuvenation using injections, laser and cosmetic surgery and one of the physicians Caroline Proulx is working alongside to educate Quebec women. "Many women still think that BOTOX Cosmetic(R) freezes muscles and facial expressions or that dermal fillers inflate the lips disproportionately, but that's just not the case. These treatments can deliver very natural looking results."

New beauty statistics for Quebec

According to the recently released Beauté bien-être Report(1), 82 per cent of Quebec women still feel reluctant about injectable beauty treatments, and over half of Quebeckers (56 per cent) say they are confused about facial cosmetic treatments and their role, compared with an average of 40 per cent of women in the rest of Canada. However, while Quebec women may appear more reticent about injectable beauty treatments, over a third (34 per cent) still consider them an integral part of their beauty routine.

Quebec women are more concerned about their appearance and say they want to fight the signs of aging. The Beauté bien-être Report reveals that compared with the rest of Canada, Quebec women use rejuvenating creams most to reduce the appearance of wrinkles. While almost three quarters of Quebec women (74 per cent) appreciate the wisdom that comes with age, they do not appreciate the visible signs of aging that show on their faces.

"Women are not necessarily trying to look younger," Dr. Tremblay says. "They just want their appearance to reflect how good they feel inside."

In fact, 87 per cent of Quebec women are not afraid of aging, but at the same time they report not wanting to look older. Almost three out of 10 women (29 per cent) would like to look six to 10 years younger on the outside to reflect how they feel on the inside.

"As you age, it's normal for your beauty and well-being routine to change," Ms. Proulx says. "Women are trying to reduce the appearance of wrinkles, the same way they dye their hair to cover up grey. It's important to be fully informed. Once women have all the facts and have decided injectables can help them feel more refreshed and rejuvenated, it's important to consult a qualified cosmetic doctor in a suitable medical setting."

The ultimate compliment for a Quebec woman? For the vast majority (77 per cent), it's when someone can't guess their age!

    
    (1) The Leger Marketing survey on behalf of Allergan Inc. involved
        1,256 Canadian women aged 30 to 60. The margin of error is +/- 2.8%,
        19 times out of 20
    

For further information: To arrange an interview with Caroline Proulx or for all the data from the Report, please contact: Natacha Gouveia, Capital-Image, 514-739-1188, extensions 224, [email protected]; Caroline Grutman, Capital-Image, 514-739-1188, extensions 232, [email protected]