Smartcool Saves Sainsbury's Energy in 104 Stores

VANCOUVER, Nov. 17 /CNW/ - Smartcool Systems Inc. (TSX-V: SSC) has recently completed a second phase roll-out of its retrofit energy efficiency technology to 65 Sainsbury's supermarkets across the UK. In 2009, the first phase saw Smartcool's ESM™ installed on the refrigeration systems of 39 Sainsbury's stores, helping the oldest grocery chain in the UK to begin saving on its electricity bills.

The roll-out of Smartcool's technology is part of Sainsbury's RESET Program. The mandate of this program is to reduce the company's greenhouse gas emissions by retrofitting its supermarkets to become more energy efficient. Smartcool's ESM™ uses compressor optimization technology to reduce the energy consumption of the refrigeration systems, reducing each Sainsburys store's total electricity usage by between 3.5% and 4.5%.

The roll-out of Smartcool technology to a total of 104 Sainsbury's locations to date has been a key component in the company's energy saving strategy. "The Smartcool roll-out has gone extremely smoothly and we are thrilled to have our refrigeration systems in participating stores now using dramatically less energy with the ESM™," says Jeremy Waters, Energy Manager at Sainsbury's. "We are seeing immediate reductions in our greenhouse gas emissions and operating costs. Given these positive results, we look forward to continuing our successful relationship with Smartcool in the future."

"We are extremely excited to be contributing towards the goals of Sainsbury's RESET Program. Our ESM™ has proven to be an ideal solution for Sainsbury's as our installations do not impact their operations, and we begin saving them energy, money and greenhouse gases right from day one," declared Mr. Steven Martin, Sales Director for Smartcool Systems EMEA Ltd.

Smartcool's ESM™ and ECO³™ products are installed between the existing compressor and primary controller, involving minimal downtime of the system. This is critical for businesses like Sainsbury's, where maintaining refrigeration temperatures and performance is essential.

"In 2011, we are expecting to continue our relationship with Sainsbury's, installing our technology in further locations in the UK. It is hoped this third phase will bring substantial energy savings to the supermarket chain," says George Burnes, President & CEO of Smartcool.

About Sainsbury's:
Sainsbury's is the UK's longest standing major food retailing chain, having opened its first store in 1869. The Sainsbury's brand is built upon a heritage of providing customers with healthy, safe, fresh and tasty food. Today it differentiates itself by offering a broad range of great quality products at fair prices with particular emphasis on fresh food, a strong ethical approach to business and continuous leadership and innovation. Sainsbury's is a subsidiary of J Sainsbury plc (LSE:SBRY) and consists of 785 stores. For more information visit their corporate website at www.jsainsburys.co.uk.

About Smartcool Systems Inc.
Smartcool Systems Inc. (TSX-V: SSC) manufactures and distributes the Energy Saving Module (ESM)™ and the ECO³™, which make refrigeration and air conditioning systems more efficient, resulting in proven cost savings, reduced energy consumption, and a smaller carbon footprint. More than 26,000 units have been installed worldwide for customers such as supermarkets, food distributors, telecommunications companies, hospitals, and hotels. www.smartcool.net

For further information:

Further information for investors:
George Burnes, [phone] ext. 102 or [email protected]
Jeff Walker, Howard Group, [phone] ext. 222