Smarter Loans Provides a Suite of Free Tools and Resources So Canadians Can Borrow with Confidence

TORONTO, Oct. 16, 2018 /CNW/ - Alternative financing in Canada has historically been shrouded in mystery and confusion, but since its launch in 2016, Smarter Loans (www.smarter.loans) has helped connect thousands of Canadians with reputable lenders from coast to coast.

Over the past three years the company has worked tirelessly to bring convenience, safety and transparency to the online lending space in Canada by providing a range of tools and resources that take the guesswork out of borrowing.  

The completely free to use directory provides an all in one resource for Canadians seeking virtually any type of loan or financing. With Canada's first and only directory of this kind, consumers can easily compare lenders, interest rates, loan products and terms, while feeling confident that they're making the best possible decision for their unique circumstances.

Smarter Loans offers information and resources for Canadians seeking personal loans, business loans, mortgages, truck and trailer financing, auto loans and much more. 

A Source of Reliable Information
Lending and finance related-decisions should never be made lightly, but without access to reliable information Canadians previously had to make these important decisions with little information to go on.

As an active member of the Canadian Lender's Association, and with a roster over 30 financial specialists, journalists and industry experts, Smarter Loans is uniquely positioned to fill that information gap.

According to co-founders Vlad Sherbatov and Rafael Rositsan, the company was founded to help Canadians make informed decisions with confidence that they won't become victims of fraud, scams or unfair terms hidden in fine-print, while providing lenders a platform to connect with potential clients.

"Many people in Canada simply don't know all the options available to them when it comes to loans and financing," said Mr. Sherbatov. "Our roster of journalists has helped us gather information from the country's top loan companies, and provide valuable content to the public."

Mr. Rositsan adds that Smarter Loans works with 30 of the top lending companies in Canada to provide accurate and up-to-date information in a fast moving, quickly evolving lending ecosystem.

"We are very proud of our partners who have helped us with our mission of creating the best informational resource for the lending industry," he said.  "Now Canadians are empowered with all the information they could need in order to make a smarter loan decision."

A Suite of Free Online Tools
With the most complete and up to date information hub in the Canadian lending space, Smarter Loans is able to provide both insights and analysis to an information-hungry audience. The company's website, Smarter.Loans, provides a range of tools designed to help consumers compare, review their options and start a loan application online.

The Loan Search tool, for example, allows users to input the loan period, product type, their home province and the amount they're looking for. The tool then provides a side-by-side comparison of a range of potential loan providers, comparing the available loan amount, interest rates, terms, customer reviews and more. Users can then select a specific company to view their full profile, with even more information on what this company offers, qualification requirements, reputation, customer base, required documents, approval times and more.

Smarter Loans also provides an online Learning Centre where consumers can find hundreds of articles and pieces of educational content about a wide range of financial topics.

Once they feel ready to complete their application, Smarter Loans provides Canadians with the ability connect with lenders directly, simply by clicking on the "Apply Now" button next to their listing. People also have an option to "Pre-Apply" with Smarter Loans and get matched up with the most suitable loan provider for their situation. People that are matched up with a lender through Smarter Loans have a higher chance of getting their loan approved.

All users are encouraged to contribute reviews and feedback that help improve the accuracy of the platform and ensure that the information is as up-to-date as possible.

"People email and call us all the time asking about different companies and if they are safe to deal with, especially if they can't find them on our website," said Mr. Sherbatov. "We are proud that so many Canadians are coming to Smarter Loans to help them research and discover lending companies for any type of financing."

Mr. Sherbatov adds that the website has seen a 300% increase in its user base since the start of 2018 alone.

A Growing Community of the Canadian Lending Industry's Top Players
The lack of fair and unbiased resources and reviews in the online lending industry has unfortunately caused many reputable businesses to be unfairly lumped in with less than honorable providers. Smarter Loans is proud to provide an unbiased source of informational resources while giving lending partners a platform to share their stories.

Since its inception in 2016, Smarter Loans has built a partner network of reputable lenders across the country, which currently counts 30 of the country's top providers. These partnerships help lenders grow their customer bases at a reduced acquisition cost, while providing a platform to share information about their products, services and unique, innovative offerings with potential clients.

"Our formula has been simple," said Mr. Rositsan. "We are helping Canadians find any loan for any purpose in a safe, fast, easy way, while helping our lender partners improve their total marketing performance."

In order to be listed on the Smarter Loans directory lenders must first demonstrate a history of honest business practices, transparency in their products, services, and fees, and an excellent history of customer service in Canada. All lenders are vetted for these attributes so that Canadians can rest assured that they're only dealing with reputable and honest companies they can trust with their lending needs.

"Smarter Loans' goal is to ensure that every Canadian, no matter what their credit situation is, can find the right financial solution for them." said Mr. Sherbatov,

About Smarter Loans
Smarter Loans is Canada's online loan directory for any type of financing. The website helps Canadians find reputable lenders and compare their financial products, rates, and terms in one place. 

Smarter Loans is analytical resources that helps empower Canadians to make the smart loan decision for their financial needs.

SOURCE Smarter Loans

To find out more about Smarter Loans, please visit https://smarter.loans/ or contact [email protected]