Snack Pack fights hunger one meal at a time with Snack.Smile.Carry On.
campaign

National campaign for Food Banks Canada aims to provide 20,000 meals
to Canadians by end of year

MISSISSAUGA, ON, Oct. 13 /CNW/ - Snack Pack is partnering with Food Banks Canada on a campaign to provide 20,000 meals to Canadians in need by the end of the year.  The Snack.Smile.Carry On. campaign is a social media campaign featured on Snack Pack Canada's dedicated Facebook page.  For each user that participates in the Share a Smile challenge, the pudding brand will make a donation to Food Banks Canada to assist with providing essential food to families across the country.

To participate in the social media campaign, users can visit the Snack Pack Canada Facebook page and accept "Today's Smile."  By accepting the smile, Snack Pack will donate $1 to Food Banks Canada on their behalf, resulting in one meal for a Canadian in need.  The user will also be entered into a weekly drawing and can share news about their donation with friends by sharing their smile and sending an automatic message to friends.

Facebook users can visit the Facebook page everyday and Snack Pack will make a donation on their behalf, no matter how many times they return.  Money raised will be tracked on the Facebook page to allow friends to see how their donation is making a difference.

"Snack Pack is proud to be making a donation to Food Banks Canada," said Sean Cunningham, Shopper Marketing Manager, ConAgra Foods Canada.  "This campaign is all about taking a moment to smile and sharing that smile with others. I cannot think of a better way to bring a smile to someone's face than to donate a meal to a fellow Canadian who really needs it."

In 2009, Food Banks Canada reported an 18 percent increase in food bank use, versus the year before, pointing to the need for Canadians to join forces in the fight against hunger.  Through the Snack.Smile.Carry On campaign, Snack Pack will donate $20,000 to Food Banks Canada in time for the holidays, resulting in 20,000 meals reaching tables in Canada. 

"Hunger affects many families in Canada," said Katharine Schmidt, Executive Director, Food Banks Canada.  "We are thrilled that Snack Pack is raising awareness about the need in communities across the country and we thank them for supporting us with the Snack.Smile.Carry On. campaign."

The campaign runs until Dec.17.  To visit the Snack Pack Canada Facebook page, please go to www.facebook.com/snackpackcanada.

Snack Pack is a ready-to-eat, single serve pudding and gelatin cup.  Snack Pack pudding is made with skim milk, contains no high fructose corn syrup and offers fat free and no sugar added options in a variety of flavours.

About Food Banks Canada
Food Banks Canada is the national charitable organization representing the food bank community across Canada. Our Members, Affiliate Member food banks, and their respective agencies serve approximately 85% of people accessing emergency food programs nationwide. Our mission is to meet the short-term need for food and find long-term solutions to reduce hunger. Please visit www.foodbankscanada.ca for more information.

About ConAgra Foods Canada, Inc.
ConAgra Foods Canada, based in Mississauga, Ontario, is a division of ConAgra Foods Inc. (NYSE: CAG), based in Omaha, Neb.  ConAgra Foods, Inc., (NYSE: CAG), is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

For more information, please visit us at www.conagrafoods.ca

*Source: Food Banks Canada (2009). HungerCount 2009. Toronto: Food Banks Canada

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information:

Media Contacts:

Jennifer Riddell
Ketchum on behalf of ConAgra Foods Canada
P: [phone]
E: [email protected]

Laura Jeffery
Ketchum on behalf of ConAgra Foods Canada
P:  [phone]
E:  [email protected]