Social business gets failing grade

TORONTO, April 10, 2013 /CNW/ -

Info	Toronto, Canada | Published on: April 10, 2013
Media pitch	Most companies are using social media with employees, but fail to satisfy
Summary	Results from the Social Intranet Study (651 organization participants; conducted by Prescient Digital Media) find that most organizations (71%) have at least one social media tool available to some or all employees. The most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting. However, the average respondent organization gives their internal social media efforts a failing grade. Failing grades show a direct correlation to investment where the average company spends about $10,000 or less on their internal social media (intranet 2.0)
Details	Most common enterprise social intranet tools The five most popular social media tools are instant messaging, blogs, discussion forums, wikis, and user commenting: 76% of organizations have instant messaging. 75% of organizations have blogs. 70% of organizations have discussion forums. 67% of organizations have wikis. 67% of organizations have user commenting.
	Cost of social media Most organizations spend little or nothing on their enterprise social media tools. Many organizations that implement social media tools spend less than US$10,000: 47% have spent less than US$10,000. 30% have spent between US$10,000 and US$99,999. 23% have spent US$100,000 or more.
	Satisfaction Executives and employees alike are less than thrilled with their enterprise social media: The average rating of internal social media by their host organization is 4.5 out of 10 Only 22% of organizations rate employees' satisfaction with Intranet 2.0 tools as good or very good. Only 17% of organizations rate executives' satisfaction with Intranet 2.0 tools as good or very good.
	General Only 10% of organizations have a truly social intranet
Full report	Social Intranet Study Report (2013) http://www.prescientdigital.com/downloads/social-intranet-study-2012-summary-report
Media	Click here for the Social Intranet Infographic (image)
	Click here for the Social Intranet Methodology (image)
	Social Intranet Study Findings / State of the Social Intranet (webinar / video) http://www.prescientdigital.com/articles/view-results-of-the-2012-social-intranet-study
Quotes	"Most companies are using social software internally, but the results to date are underwhelming, if not awful." - Toby Ward, study author "Low satisfaction levels can partly be blamed on the lack of investment: nearly half of all companies (46%) have spent between nothing and US$ 10,000 in implementing their social media. Sometimes you get what you pay for," Toby Ward, study author "Heads would most definitely roll if the CRM, ERP or main intranet portal inspired such a dismal user response. But there's no doubt that social business is still a relatively new concept for most organizations, and therefore the jury still deliberates before the guillotine is sharpened and deployed," Toby Ward, study author

 

SOURCE: Prescient Digital Media

Toby Ward, study author (CEO, Prescient Digital Media)
416.986.2226
[email protected]


For images : Michael Marchionda, 
Marketing Manager, [email protected]