Soft N Dry's Tree Free Diaper Reaches 440 Million in Media Exposure

Highlights retail demand in Latin America for cost-effective, high-performance Private Label & OEM Tree Free disposable baby diapers

TORONTO and PUERTO VALLARTA, Mexico, June 27, 2024 /CNW/ - Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") and its subsidiary Soft N Dry de México, is proud to announce the far-reaching global success of their Tree Free disposable baby diapers across global media outlets, emphasizing the interest and growing demand for sustainable new products. Reaching a combined audience of 440 million, the press releases on May 29^th and June 18^th, 2024, following recent expansions into Brazil and Argentina, were featured by 1,083 established media outlets in the last 30-days across Canada, the United States, Mexico, Brazil, Argentina, and throughout Latin America.

Soft N Dry-LATAM Media Analytics (CNW Group/Soft N Dry Diapers Corp.)

Soft N Dry Diapers (CNW Group/Soft N Dry Diapers Corp.)

International Expansion and Sustainability Focus

Soft N Dry's entry into Brazil and Argentina underscores its commitment to sustainability and high-performance baby care products. The company's proprietary ecoFlex Core technology, which eliminates the need for cellulosic tree fibers in diapers, has resonated strongly with environmentally conscious consumers in both markets. This innovation not only conserves natural resources but also offers superior absorbency and cost-efficiency, making eco-friendly options more accessible and affordable.

Market Impact and Consumer Demand

Matthew Keddy, CEO of Soft N Dry, stated, "The response to our Tree Free disposable baby diapers has been phenomenal, validating our belief that consumers in North, Central and South America are ready for sustainable alternatives that do not compromise on quality or affordability. The widespread media coverage and consumer interest indicate significant retail demand for our products, paving the way for further growth and innovation in the disposable baby diaper market."

Leadership Perspective

Ricardo Santana, President of Soft N Dry de México, commented, "We are thrilled with the success we have achieved with our team in Latin America, thus far. The upcoming launch of the new ecoSuave baby diapers brand with retailers in México in the weeks ahead, powered by ecoFlex Core technology from Soft N Dry, will build on this media and consumer momentum, meeting the growing demand for sustainable, high-quality baby care products."

Company Vision and Future Prospects

Soft N Dry's mission to reduce the environmental impact of disposable baby diapers while providing top-tier performance continues to drive its expansion strategy. The company is poised to leverage this momentum to introduce its ecoFlex Core technology to new markets, reinforcing its position as a leader in sustainable baby care solutions.

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. (SDC) is a Canadian company specializing in advanced materials within the $60 billion global disposable baby diaper market. Utilizing its proprietary ecoFlex Core technology, SDC delivers superior product performance and sustainability to commercial manufacturing and retail customers across North and Latin America, outperforming traditional tree-pulp based materials. For more information, visit: www.SoftNDryCorp.com.

SOURCE Soft N Dry Diapers Corp.

Contact Information: Soft N Dry Diapers Corp. (Canada), 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2, Tel. + 1 800 310 4614, [email protected]; Soft N Dry de México, Insurgentes 108, Zona Romántica, Emiliano Zapata, 48380 Puerto Vallarta, Jalisco, México, Tel. + 52 55 4169 6227, [email protected]; Soft N Dry Brazil, Avenida Paulista 1374, 12th Floor, Bela Vista, São Paulo, Brazil 01310-100, Tel. [phone], [email protected]; Soft N Dry Argentina, Avenida Del Libertador, 1000 Vicente López, B1638BEV Buenos Aires, Argentina, Tel. [phone], [email protected]