Softchoice announces Simon Parmar as new CFO and Senior VP of Finance

TORONTO, June 9, 2014 /CNW/ - Softchoice, a leading North American technology solutions and services provider, announced today the appointment of Simon Parmar as Chief Financial Officer and Senior Vice President of Finance. Mr. Parmar comes to Softchoice from the Canadian Securities Institute (CSI) where he served as Managing Director and Divisional President.

"Simon's background and experience give him a holistic approach to business – spanning the areas of strategy, planning and value creation," said David MacDonald, Softchoice President and CEO. "We feel very fortunate to have an individual who embodies the qualities that I believe are so essential to enabling the execution of our growth strategy."

As Managing Director, Mr. Parmar was responsible for leading the overall CSI business under Moody's Analytics. He previously served as CSI's CFO and Senior Vice President of Operations responsible for business operations, finance, IT and in-house counsel. Mr. Parmar also has experience in the technology industry, having served as CFO at Constellation Software, an organization that acquires, manages and builds market-leading software businesses. During his time there he also worked as U.K. Managing Director for Constellation's largest subsidiary, the Trapeze Group.

Softchoice's outgoing CFO, David Long, is stepping down from the role after five years of strong leadership and a steady hand at the company's financial helm. He is working with Mr. Parmar throughout the month of June to transition responsibilities.

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

SOURCE: Softchoice Corporation

Joel Hoidas, Communications Manager, Softchoice, 416-588-9002 ext. 222590