Softchoice Appoints Steven Gaeta as new Vice President of Sales, US East

ATLANTA, April 21, 2014 /CNW/ - Softchoice, a leading North American technology solutions and services provider, is delighted to announce the appointment of Steven Gaeta as Vice President of Sales for the Company's US East region. Mr. Gaeta brings more than 20 years of complex technology sales and management experience having worked in senior roles at Oracle, AT&T Global Services and, most recently, Dell. 

"We are thrilled to welcome Steven to Softchoice," said David MacDonald, President and CEO, Softchoice. "I believe his experience in developing strong client relationships, his knowledge of the channel and ability to lead and inspire great team performance will benefit Softchoice immensely as he takes the reigns leading our sales organization in our US East Region."

Mr. Gaeta has spent the last 14 years in progressively senior sales leadership roles with Dell, most recently working as a Director of Global Sales for Financial Services, Insurance and Telco/Media verticals. In this capacity, Mr. Gaeta was responsible for all lines of business, including servers, storage, networking, services and end-user computing. His leadership helped restore the organization to a performance-oriented, solution selling culture, positioning Dell to be the #1 IT supplier, worldwide.

"I'm very excited to join an organization with a strong culture that aligns with my own personal values around people and doing what's best for the client," Mr. Gaeta said. "I believe in the strategic direction of Softchoice and I'm very excited to help lead the US East team in taking advantage of the growth opportunities available in the marketplace and having some fun while doing it!"

In his new role with Softchoice, Mr. Gaeta will operate from the company's Atlanta office.

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation, asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

SOURCE: Softchoice Corporation

Media Contact

Joel Hoidas 
Manager, External Communications 
Softchoice 
416-588-9002 ext. 222590