Softchoice Recognized for Marketing Innovation and Collaboration at Microsoft IMPACT Awards

TORONTO, Dec. 3, 2012 /CNW/ - Softchoice Corporation (TSX: SO), Canada's top Microsoft solutions provider, is delighted to announce it has received two Microsoft Canada IMPACT awards. The awards were presented in recognition of Softchoice's outstanding work in the areas of Marketing Innovation and for developing new assessments to support the deployment of advanced Microsoft collaboration solutions. Microsoft announced this year's winners at the annual IMPACT Awards Ceremony in Toronto.

"Serving customers starts with providing clear linkages between technology solutions and the outcomes they're looking to deliver to their business," said Paul Asseff, Softchoice's Vice President of Business Development for Microsoft. "As these awards demonstrate, we continue to deliver on this promise by developing value-added marketing content and new assessments that bring clarity to the complexity of technology while making it easier for organizations to achieve their goals through new innovation."

Award Highlights:

• 2012 IAMCP Canada Partnership Award - Softchoice was recognized alongside ProServeIT for developing a new assessment that guides organizations through the process of migrating disparate communications and collaboration systems to the Microsoft Lync platform.
  
  
• 2012 Marketing Innovation Partner of the Year - Softchoice was recognized for a series of dynamic marketing initiatives that combined insightful blog content, microsites and local customer events focused on educating organizations about the latest releases of Microsoft SQL Server and System Center.

Softchoice was also named a finalist for Volume Licensing, Community Leadership and Cloud Partner of the Year. Softchoice was short-listed for this latter award in recognition of the successful launch of Softchoice Cloud - a comprehensive management platform that integrates SaaS procurement, billing, deployment, management, ROI analysis and live 24/7 support across multiple vendors.

"As recognized at the annual IMPACT Awards, there is tremendous momentum in our Partner Community because stronger customer relationships are being built," said Mark Dodds, Vice-President of Small Business, Midmarket Solutions & Partners, Microsoft Canada Inc.  "Technology Partners like Softchoice are always finding new and exciting ways to develop and deliver innovative technology solutions, making them true leaders in their respective fields."

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate", "expect", "will" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.

SOURCE: Softchoice Corporation

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