SONOMAX SELECTED AS TECHNOLOGY COMPETITION FINALIST

i-STAGE EVENT SPRINGBOARD TO CONSUMER ELECTRONICS SHOW, LAS VEGAS, JANUARY 6-9, 2011

MONTREAL, Sept. 21 /CNW Telbec/ - Sonomax Technologies Inc. (SHH:TSX Venture) has been chosen as one of nine finalists in the prestigious i-stage (http://i-stage.ce.org) competition, a technology event featuring the most innovative new consumer technology products that are about to come to market. The selection was made by the Consumer Electronics Association (CEA)(R) which is the producer of the Consumer Electronics Show (CES)(R) (http://www.cesweb.org) held annually in Las Vegas, Nevada. Sonomax will unveil its new SOUNDCAGE(TM) earphones which feature the latest 'custom-fit by SONOMAX' V4 technology, before a live audience at CEA's 2010 Industry Forum, scheduled for October 18, 2010, at the Fairmont Hotel in San Francisco.

The i-stage competition is "The Springboard to CES." Among the many innovations that have debuted at CES are Blu-ray Disc by Philips Electronics (PHG:NYSE), XBOX by Microsoft (NASDAQGS:MSFT) and the Nintendo Entertainment System by Nintendo (Nintendo Co ADR:Frankfurt 76651.F).

Sonomax, as well as the eight other contenders, will have two minutes "to illustrate why they're the most drool-worthy, marketable, and impactful products you've never come across" in a live presentation to be reviewed and judged by four technology experts in front of registered industry forum attendees. These will include approximately 300 members of the consumer technology industry, the media and analysts.

"We'll present SOUNDCAGE(TM) as Rock Star technology that can be used by everyone", said Nick Laperle, President and Chief Executive Officer of Sonomax Technologies. "Why Rock Star technology for everyone? Because previously, custom was only available to rock stars in an expensive 3-4 week process. SOUNDCAGE(TM) changes everything."

Mr. Laperle went on to state, "SOUNDCAGE(TM) earphones will be the first to feature the latest 'custom-fit by SONOMAX' technology which delivers a perfect fit that solves the most commonly cited drawbacks associated with generic earphones. SOUNDCAGE(TM) earphones are safe, deliver amazing sound, never hurt and never fall out. The earpiece technology will permit users to custom-fit their own ears in minutes. No doubt this quantum leap forward in earphone technology is what caught the attention of the selection committee."

Related attachments:

CEA Announces Finalists for i-stage Competition: http://i-stage.ce.org/?page_id=7

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For further information: Media contact: Anne Le Bel, Sonomax Technologies Inc., [email protected], Tel: [phone]; Source: Nick Laperle, President and CEO, Sonomax Technologies Inc., [email protected], Tel: [phone] ext 2229, M. 514-889-7674