SONOMAX TECHNOLOGIES INC. SELECTED AS CES INNOVATIONS 2011 DESIGN AND
ENGINEERING AWARD HONOREE

NEW YORK, Nov. 9 /CNW Telbec/ - Sonomax Technologies Inc. (SHH:TSX VENTURE) today announced that it has been named an International CES Innovations 2011 Design and Engineering Awards Honoree for the SOUNDCAGE™ BASS earphones "custom-fit by Sonomax™".  Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 35 product categories.

About our award winning SOUNDCAGE BASS earphones:

SOUNDCAGE BASS are custom-fitted earphones that are safe, sound amazing, never hurt and never fall out. SOUNDCAGE features an ingredient brand technology "custom-fit by SONOMAX". They are the first earphones that you buy off the shelf and custom fit to your own ears in 4 minutes. A disposable headband automatically and instantly shapes the earpiece to your ear canal. In no time, the earphones are ready to use in the most challenging environments.

Sonomax brings together elegant design with stress-tested performance technology. SOUNDCAGE showcases a low profile, ergonomically-shaped earhooks that seamlessly integrate into your custom-fit earphones. This sleek, functional product ensures maximum mobility and protection, not to mention earphones that never fall out.

Nick Laperle, President and CEO of Sonomax Technologies Inc. expressed pride in receiving the design and engineering award: "This is an amazing recognition.  I share it proudly with Team Sonomax."

Mr. Laperle went on to say, "It is somewhat ironic that Sonomax whose original mission was in perfecting the acoustic seal for hearing protection devices for industry - nothing to do with the consumer market - and then, the perfect seal turns out to be the missing link for consumer in-ear electronic devices and Sonomax ends up on the big stage as an Innovations Honoree with our SOUNDCAGE BASS earphones. SOUNDCAGE earphones are a genuine product for the consumer market; they are unique, sound amazing, are safe, comfortable, and stay put because they are custom fit, in minutes, for your ears only. They offer a new experience; total audio immersion that converts your head into a home theatre."

Mr. Laperle concluded, "The independent validation and recognition our technology received as an iStage finalist and currently being named a CES Innovations 2011 Design and Engineering Awards Honoree, has finally resulted in Sonomax starting to be acknowledged by industry leaders as being the ultimate solution for all in ear applications. What's more, now that SOUNDCAGE is ready to take to market, this will give Sonomax distributors and the leading OEM and ODMs the technology validation that everyone is looking for to start embracing the "custom-fit by Sonomax" ingredient technology.

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)^®, the producer of the International CES, the world's largest consumer technology tradeshow.

Sonomax's SOUNDCAGE earphones will be displayed at the 2011 International CES, which runs January 6-9, 2011 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 4.  

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used  
• Aesthetic and design qualities  
• The product's intended use/function and user value  
• Unique/novel features that consumers would find attractive  
• How the design and innovation of the product compares to other products in the   marketplace

Products chosen as Innovations honorees reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2011 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Sonomax Technologies Inc.

Sonomax is a leader in the research, development and licensing of in-ear technologies. With over 50 patents worldwide, Sonomax pioneering innovation includes instant custom-fitting earpieces that deliver the most comfortable protective and sound-enhancing experience in the world as well as software driven solutions for validating earpiece performance. The latest V-4 "custom-fit by Sonomax" System offers our OEM, ODM and aftermarket clients a broader range of opportunities in customized earpieces for the Consumer, Industrial, Military and Medical markets.

%SEDAR: 00029620EF

For further information:

Contacts:
Nick Laperle, President & CEO
[email protected]
C: 514-889-7674

Anne Le Bel, Director of communications     
[email protected]
514-932-2674 ext 2330