Sony Canada doubles the size of its recycling program

57 non-retail collection sites and 62 Sony Style™ retail stores give consumers more ways to
recycle their old electronics responsibly

TORONTO, July 9 /CNW/ - Sony Canada today announced it has further expanded its industry-leading national electronics recycling program by doubling the number of collection sites across the country. Sony Canada's unique recycling program now offers consumers more ways to recycle their e-waste responsibly and at no charge, with 57 non-retail collection sites and 62 Sony Style™ retail stores across Canada.

"Sony Canada's goal is to divert all Sony products from landfill," said Doug Wilson, President & COO, Sony of Canada Ltd. "We've delivered on our goal to double the number of collection sites within the last two years, and we'll keep expanding. We're committed to making it as easy to recycle Sony products as it is to purchase them."

Sony Canada's expanded national recycling program was launched in April 2008. Since then, consumers have used the program to divert more than 100,000 kilograms of old electronics from landfill.

A list of collection sites is available at www.eco.sony.ca.

Sony's Recycling Programs

Sony is proud to partner with Global Electric Electronic Processing Inc. (GEEP) and its e-colleX network of collection points, to provide Canadians with a consumer electronics industry-leading program for responsible recycling. 57 non-retail collection sites accept all Sony products, including larger items like televisions and stereos.

All 62 Sony Style retail stores across Canada accept handheld products, portable rechargeable batteries and cellular phones for recycling. For a Sony Style nearest you, visit www.sonystyle.ca/retail. Sony Style's Green Glove™ Delivery Service provides an easy way for consumers to have their old televisions removed and recycled when a new set is delivered to their home. To learn more, visit www.sonystyle.ca/greenglove.

Sony's Energy Efficient Products

Sony strives to develop new products that are more environmentally-conscious. Evidence of this philosophy is found in new Sony products like the W eco-series VAIO® notebook featuring a mercury-free LED screen, and made from recycled CDs and DVDs, and the new EX700 series BRAVIA® television with LED backlighting, presence sensor and an energy-savings power switch. LED-backlit products are mercury-free, and deliver an improved picture quality while reducing power consumption. All Sony's BRAVIA® televisions meet or exceed Energy Star® guidelines.

'Road to Zero'

Sony is striving to achieve a zero environmental footprint by 2050. To learn more about Sony's global environmental action plan 'Road to Zero' visit www.sony.net/SonyInfo/csr/eco/RoadToZero/.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 62 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For further information:

Candice Hayman
Public Relations Manager
Sony of Canada Ltd.
[phone]
[email protected]