SONY'S NEW DIGITAL PHOTO FRAMES AREN'T JUST FOR PICTURES ANYMORE

New S-Frame^™ Models Include HD Video Playback, Other Innovative Features

TORONTO, Sept. 2 /CNW/ - Sony today announced three new S-Frame^™ digital photo frames (models DPF-XR100, DPF-VR100 and DPF-D830) that let consumers keep their favorite memories close with innovative, high-quality features, including video playback and battery operated capabilities. 

The 10" DPF-XR100 and DPF-VR100 models offer HD video playback capabilities, allowing consumers to view detailed, realistic video with vivid colors and contrast directly on the units' high-resolution WSVGA LED backlight LCD screen.

The 8" DPF-D830 model is Sony's first battery operated digital photo frame, allowing for easy portability in the home.  The DPF-D830 also features SD video playback capability.

"Our new digital photo frames offer consumers a variety of options for enjoying their favorite photos and videos in any room of the house or at the office," said Michelle Seemann, product manager for digital imaging peripherals at Sony of Canada Ltd.  "These frames give consumers an easy and fun way to enjoy their photos and videos, with amazing quality and clarity."

Innovative Design

The high-end 10" XR100 and VR100 offer SD and HD video (AVCHD™) playback via media card, allowing you to conveniently enjoy your favorite HD videos along with your photos. The 10.2-inch (diagonal) high-resolution WSVGA LED backlight LCD screen provides detailed video and life-like images with vibrant colors. An advanced image processor inside the frames makes these frames capable of handling footage taken with even the most advanced digital cameras or HD camcorders. 

The frames also feature stereo audio, a convenient alarm mode and Sweep Panorama™ playback, helping you easily view and showcase those beautiful panoramic photos taken by Sony Cyber-shot® cameras.

Sony's exclusive TruBlack™ technology improves how your content looks on the XR100 by reducing reflection and enhancing contrast to ensure more natural tones.

The D830 is Sony's first digital photo frame powered by a built-in rechargeable battery (up to 100 minutes, based on photos only), so the frame can be passed around when you have family or friends over.

With 2GB of internal memory, each of these three frames can store thousands of images.  Maximizing internal space, the models offer auto-resizing that downsizes photos so you can store them within the device and return your memory card back to your camera. Additionally, they're equipped with three preloaded music tracks, but allow users to copy their own MP3 files to the internal memory.

Feature-Packed Frames for Every Budget

Sony has also announced eight additional S-Frame models (models 7" DPF-A710, 7" DPF-D720, 7" DPF-D720BU, 7" DPF-D720BQ, 8" DPF-D820, 8" DPP-F800, 10" DPF-D1010, 10" DPF-D1020) to its line of digital photo frames today, offering a range of options for consumers on any budget.  The frames vary by screen size and internal memory, and range in price from about $80 to $240. 

Models DPF-D720, DPF-D720BU, DPF-D720BQ, DPF-D820, DPF-D1020 are also compatible with Motion JPEG (AVI and MOV) files and MP3 files. 

Model DPP-F800 is an 8" frame featuring a built-in high quality dye-sublimation 4"x6" photo printer.  

All the frames introduced today offer convenient features such as slide show variations, an auto orientation sensor to detect if your frame has been placed horizontally or vertically, clock and calendar views, and index modes so you can preview several photos at once. You can also conserve energy by using the auto power on/off setting to program when you want the frame to turn on in the morning and off at night. Functions of the digital photo frame can be managed using the included remote controller.

Digital images can be loaded onto the internal memory of the digital photo frames from several types of media cards, including Memory Stick PRO™, Memory Stick PRO Duo™, SD and SDHC Memory Card, and MMC. Photos can also be transferred to the frames from a computer via a USB cable (optional). All models support JPEG and RAW (thumbnail preview) image file formats.

Limited Edition Models decorated with SWAROVSKI ELEMENTS

Two new 7" models that are decorated with SWAROVSKI ELEMENTS (DPF-D720BU, DPF-D720BQ) will also be available this fall.  Both models include all the features of the DPF-D720 model, including MP3 audio file and Motion JPEG video playback capability.

Pricing and Availability

The eleven new S-Frame models will be available at sonystyle.ca, at Sony Style® retail stores in Canada, and through the Sony Retailer Network nationwide.  Distribution will vary by model.  Pricing and availability for the additional models are as follows:

• DPF-A710 - available in October for about $80
• DPF-D720 - available in October for about $100
• DPF-D720BU - available in October for about $120
• DPF-D720BQ - available in October for about $130
• DPF-D820 - available in October for about $130
• DPF-D830 - available in October for about $160
• DPP-F800 - available in November for about $230
• DPF-D1010 - available in September for about $150
• DPF-D1020 - available in September for about $170
• DPF-VR100 - available in October for about $200
• DPF-XR100 - available in October for about $280

Editor's Note: News releases and digital images with captions are available at www.sony.ca/presscentre

SWAROVSKI is a registered trademark of SWAROVSKI AG.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 62 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For further information:

Tony Smith
VP- Marketing Communications
Sony of Canada Ltd.
Tel: [phone]
[email protected]

Elaine Nichols
Corporate Communications Coordinator
Sony of Canada Ltd.
[phone]
[email protected]