SourceKnowledge Becomes a Member of IAB Canada

MONTREAL, Oct. 23, 2012 /CNW Telbec/ - SourceKnowledge, (www.sourceknowledge.com), is proud to become the newest member of the Interactive Advertising Bureau (IAB) Canada. With this new membership, SourceKnowledge is eager to take its expertise as a video ad network in Canada to further serve the digital advertising community and to take a leadership role in the video advertising industry.

"IAB Canada is excited to add SourceKnowledge to its exclusive Member roster of industry-leading digital businesses. In IAB Canada's Online Revenue Report published in September 2012, it stated that Online Video Advertising grew by 96% to $73 million in 2011.  Video continues to grow exponentially, and having SourceKnowledge as a part of the IAB Canada's thought-leadership can only benefit our Industry as a whole," said IAB Canada's President Chris Williams.

"We appreciate the hard work and enthusiasm from the talented people at IAB Canada. We're thrilled to become a member and to be working together with them towards building data, metrics and best practices in the rapidly evolving Canadian video advertising market," said Patrick Hopf, President of SourceKnowledge.

About SourceKnowledge

A private video network out of Montreal, Quebec, SourceKnowledge serves video, rich media and standard display ad units on a network of high quality U.S and Canadian sites. SourceKnowledge maintains exclusive and direct relationships with publishers allowing advertisers access to a curated selection of sites.

SOURCE: Sourceknowledge

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