SourceKnowledge Grows Revenue As Ad Dollars Shift Towards Cross-Platform Programmatic Buying

MONTREAL, Dec. 10, 2014 /CNW Telbec/ - SourceKnowledge saw massive revenue growth in 2014 as brands and agencies dramatically increased their spend on cross-platform programmatic ads.

SourceKnowledge's revenue, driven by the company's commitment to improving the efficiency and security of programmatic cross-platform buying, grew 143% in the first three quarters of 2014 compared to the same period in 2013. The company was able to access over 76 billion monthly ad opportunities across web, mobile, and connected TV as of November 2014.

Forecasting industry trends and looking for innovative ways to reach an increasingly platform diverse audience, SourceKnowledge invested heavily in increasing their mobile and connected TV reach. Growth in mobile revenue alone increased by over 980% in 2014.

SourceKnowledge attributes their ability to scale cross-platform reach so quickly to their focus  on integration with industry leading partners. Since the beginning of the year, SourceKnowledge more than tripled their number of supply side partners which includes Youtube, Facebook, Dailymotion and Nexage.

SourceKnowledge continues to develop proprietary campaign performance and safety-driven technology. Effectively reducing the eCPM of video campaigns, SmartBidder is a proprietary real-time micro-opportunity analysis tool that allows advertisers to execute campaigns at the best possible price. Always being sure to prioritize brand safety, RunSafe is a multi-faceted security suite that dynamically protects advertisers from un-wanted clicks and view-throughs by employing both proprietary first party and industry-leading third party technology to assess page and ad unit viewability. 

"This has been an pivotal year for SourceKnowledge. We have built up an incredible team of developers and sales staff, and were recognized by Deloitte's Fast 500 program as the fastest growing tech company in Quebec," said Patrick Hopf, President and co-founder. "We've had explosive growth in revenue and opportunities and we will continue on our growth trend next year." We're excited for what 2015 has in store as we prepare to open our self-serve ad platform to advertisers and provide unparalleled campaign flexibility, transparency, and performance to brands and agencies around the world."

About SourceKnowledge

SourceKnowledge is a leading programmatic marketplace for video advertising with 250 million uniques in North America. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as deliver at scale on desktop, mobile devices and Connected TV. Founded in 2009, SourceKnowledge is a Top 20 ranked video ad marketplace (comScore, AdFocus Report 2014) located in Montreal and Vancouver with clients around the world.

SOURCE: Sourceknowledge

Justin Adler, SourceKnowledge, [phone], [email protected]