Spin Master achieves a GUINNESS WORLD RECORDS™ title to celebrate Etch A Sketch Day

TORONTO, July 12, 2016 /CNW/ - Spin Master (Spin Master Corp. TSX: TOY) – a leading global entertainment company – marked Etch A Sketch Day by setting an Etch A Sketch GUINNESS WORLD RECORDS title earlier today.

Spin Master acquired the iconic Etch A Sketch brand earlier this year. To celebrate the company's first Etch A Sketch Day – the anniversary of the day the first Etch A Sketch was sold – 440 Spin Master employees around the world set a brand new GUINNESS WORLD RECORDS title for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones with participants in Toronto, New York, Los Angeles and Mexico City. At 12 noon EST they collectively sketched sets of stairs.

"Etch A Sketch is regarded as one of the most memorable and creative toys of the twentieth century," said Ben Gadbois, President and COO, Spin Master Ltd. "We're thrilled to honor the brand's first Etch A Sketch Day as part of the Spin Master family in epic style and look forward to celebrating many more milestones as we reach new generations of consumers."

Adding to the festivities, the Amazing ETCH MAN, Christoph Brown, recognized as the world's fastest Etch A Sketch artist, joined Spin Master in Toronto to create Etch A Sketch portraits.

Etch A Sketch Facts

• Etch A Sketch was introduced on July 12, 1960
• It was one of the first toys advertised on TV
• More than 175 million have been sold around the world
• In February 2016 Spin Master acquired Etch A Sketch and Doodle Sketch

About Spin Master
Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs^®, and 2015 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 16 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia. 

SOURCE Spin Master

Image with caption: "Spin Master employees in Toronto, New York, Los Angeles and Mexico City secured a GUINNESS WORLD RECORDS title for Most People Drawing on an Etch A Sketch Globally. Spin Master acquired the iconic toy brand earlier this year. (CNW Group/Spin Master)". Image available at: http://photos.newswire.ca/images/download/20160712_C5843_PHOTO_EN_733130.jpg

Image with caption: "The Amazing Etch Man in Toronto, celebrating breaking the GUINNESS WORLD RECORDS title with the Spin Master team. (CNW Group/Spin Master)". Image available at: http://photos.newswire.ca/images/download/20160712_C5843_PHOTO_EN_733132.jpg

and images please contact: Tara Tucker, Vice President, Global Marketing Communications, Spin Master Ltd., [email protected]