Spinning a new, interactive cannabis retail mix: Prairie Records commemorates first Calgary store launch on September 14th
Celebrating community, music and cannabis, Prairie Records enters Calgary market with grand opening at its International Avenue location
CALGARY, Sept. 11, 2019 /CNW/ - Westleaf Inc. (the "Company" or "Westleaf") (TSX-V:WL) (OTCQB:WSLFF) is pleased to announce the opening of its first Alberta retail location. Calgary residents who are 18+ now have the chance to experience a new spin on cannabis retail through an immersive and inclusive in-store environment with the grand opening of Prairie Records' first Calgary location on Saturday, September 14th. The new Prairie Records store is located on one of the city's busiest streets and in one of its most recognizable cultural hubs, International Avenue (17th Ave SE).
"This is an important next step for Westleaf as we expand in the prairie provinces and continue to build out our retail footprint in western Canada," explains Adam Coates, Chief Commercial Officer at Westleaf. "It also gives us an opportunity to introduce the unique Prairie Records brand to Alberta cannabis consumers, the country's most advanced retail market. We believe based on our experience in Saskatchewan that our brand is going to be a winner and differentiate our retail experience from all others."
In honour of the store's official grand opening, Prairie Records is hosting musically-infused activities with a special performance by local musician DJ Sonidef and offering exclusive in-store specials and promotions from 1:00 p.m. to 8:00 p.m. Calgarians will have the opportunity to explore the new Prairie Records store which seeks to educate both first-time users and cannabis connoisseurs by sparking discovery and encouraging exploration in its welcoming and approachable musically-themed atmosphere.
In advance of the grand opening celebrations, media are invited to participate in private, in-store tours with Adam Coates on Saturday, September 14th from 9 a.m. to 12 p.m. If interested in booking a tour, please schedule an appointment prior to September 12, 2019 with Lauren Steeves at [email protected].
What: |
Prairie Records' International Avenue Grand Opening – must be 18+ to attend |
When: |
Saturday, September 14, 2019 - 1:00 p.m. to 8:00 p.m. |
Where: |
Prairie Records: 4420 17th Avenue SE, Calgary, AB, T2A0T6 |
Who: |
Westleaf executives, Prairie Records staff, Calgary residents, local musicians and artists and influential community members. |
*Please note, b-roll footage and photography opportunities can be arranged onsite at the grand opening on Saturday, September 14th.
About Prairie Records
Focusing exclusively on densely populated neighbourhoods, high traffic areas, and tourist destinations, Prairie Records retail stores will be situated in some of the most premium retail locations across the country. The foundation of the retail concept is ingrained with a desire to create a unique cannabis purchasing experience through tactile in-store features and product offerings that celebrate the relationship between music and cannabis. Westleaf continues to be committed to becoming a leader in the Canadian cannabis retail market.
About Westleaf Inc.
Westleaf is a Canadian cannabis company focused on cannabis brands, extraction and production of derivatives, wholly owned retail, as well as cannabis cultivation. The Company's extraction and processing facility, The Plant, will produce high quality and consistent cannabis derivatives and consumables, both for Westleaf's in-house brands as well as white label products. Westleaf's retail concept, Prairie Records, leverages the instinctual tie between recreational cannabis and music with stores operating or in development across Western Canada. The Company's Thunderchild cultivation facility is scheduled for completion at the end of this year.
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Cautionary Statements
This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate to, among other things, (i) retail cannabis stores that Westleaf plans to open; (ii) the construction of Westleaf's production facilities and the timing for completion of same; (iii) commencement of production at Westleaf's production facilities; (iv) the Plant providing a competitive advantage by being adaptive to consumer needs; (v) products and brands to be produced from Westleaf's production facilities and the products and services that Westleaf plans to offer; (iv) timing of provincial and federal regulatory approvals; (vii) timing of legalization of certain derivative products; (viii) changes in cannabis consumption habits among Canadians; and (ix) the processing and production capabilities of Westleaf's extracting and cultivation facilities. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: risks relating to the ability to obtain or maintain licenses to retail cannabis products; review of Westleaf's production facilities by Health Canada and receipt of licenses from Health Canada in respect thereof; future legislative and regulatory developments involving cannabis, including the passing of regulations regarding derivative cannabis products; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the labour market generally and the ability to access, hire and retain employees; the ability of Westleaf's production facilities to operate and perform at peak production; general business, economic, competitive, political and social uncertainties; the satisfaction of conditions precedent under Westleaf's credit facilities; timing and completion of construction of Westleaf's production facilities and retail locations; and the delay or failure to receive board, ATB Financial or regulatory approvals, including any approvals of the TSX Venture Exchange, as applicable. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Westleaf assume no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
SOURCE Westleaf Inc.
Bruce Leslie, VP Corporate Communications, [email protected], 403-801-7612; Lauren Steeves, North Strategic on behalf of Prairie Records, [email protected], T: 306-717-3253
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