Sport Chek Brings Another Sport Technology First to Canada with the Launch of 94Fifty Smart Sensor Basketball

Only Retailer in Canada to Carry World's First Smart Basketball In-Store and Online

94Fifty Helps Players of All Ages and Skill Levels Find #TheirBetter

CALGARY, Sept. 8, 2014 /CNW/ - Sport Chek (@SportChek) today announced the exclusive availability of the 94Fifty Smart Sensor Basketball on SportChek.ca. The award winning 94Fifty basketball is a first-in-class product that measures and diagnoses players' skills as they practice, helping to build confidence, versatility and success in the game. Available exclusively online this week, the ball will be hitting shelves on September 15, 2014.

Through nine motion sensors embedded in the ball, the 94Fifty basketball delivers real-time feedback on player shots and ball-handling skills, including speed, backspin and arc measurements. The digital results are immediately sent to an iPhone, iPad or iPod Touch over a Bluetooth connection, enabling players to hear and see feedback as they practice. Players of all ability levels can use the information to hone specific skills, while completing specially designed work-outs and competing with other players via Twitter.

Watch a custom video on the 94Fifty Smart Sensor Basketball here: http://youtu.be/wENxG0zD6EU

"Sport Chek is the sport and fitness technology destination in Canada and the launch of the 94Fifty Smart Sensor Basketball is another example of how we're bringing exciting and innovative products to our customers," said Terry Lorenz, Vice President of Purchasing (Equipment), FGL Sports.  "We are seeing a strong demand for products like the 94Fifty basketball that utilize smart technology to improve skill development, enhance the overall activity experience and help motivate Canadians to be more active."

"The 94Fifty Smart Sensor Basketball looks and feels like a normal basketball – it is easy to use and designed for mobility," said Michael J. Crowley, CEO of InfoMotion Sports Technologies. "We are excited to have Sport Chek as our premier retailer in Canada. Canada is home to one of the fastest growing basketball markets in the world, as well as some of the most passionate, skilled players. We look forward to providing these athletes with the smartest, most advanced sports products around."

The 94Fifty Smart Sensor Basketball will retail for $279.99 online starting today and in-store. For more information about Sport Chek or products available online or in-store, please visit SportChek.ca.

About FGL Sports: 
Part of the Canadian Tire Family of Companies, FGL Sports Ltd. is Canada's largest national retailer of sporting goods. Offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast-to-coast, FGL Sports includes the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, Pro Hockey Life, National Sports, Intersport, Nevada Bob's Golf, Hockey Experts, the Tech Shop, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.

About InfoMotion® Sports Technologies
94Fifty^® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world's pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. InfoMotion is committed to bringing new information to both elite level and youth level team sports so that players can better develop skills and their coaches and trainers have objective information about their development. More information can be found at www.infomotionsports.com and www.94fifty.com.

SOURCE: FGL Sports Ltd.

Media Contact: Brendon Arnold, Sport Chek, 403-831-2381, [email protected]; Martha Heeney, North Strategic, 403-619-4926, [email protected]