Sprylogics Signs Partnership With iHeartMedia To Promote Its "Breaking Sports" App Through FOX Sports Radio Network

LOS ANGELES and TORONTO, Nov. 26, 2014 /CNW/ - Sprylogics International Corp. ("Sprylogics" or the "Company") (TSXV: SPY), a technology provider of local mobile search, semantic search and messaging solutions for consumers and businesses, announced today a partnership with iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, to launch Sprylogic's ground-breaking new app, Breaking Sports, through iHeartMedia's FOX Sports Radio Network. 

As part of the agreement, Breaking Sports will be integrated within FOX Sports Radio's leading lineup of 24/7 programming, which reaches nearly five million weekly listeners on more than 400 radio stations nationwide.  Throughout the day "Trending Now" sports updates presented by Breaking Sports will be delivered during popular programs including The Dan Patrick Show, The Rich Eisen Show, Jay Mohr Sports, Steve Gorman Sports! and J.T. The Brick, keeping sports listeners up to date on the latest news and information.

Breaking Sports tracks social media in real-time for significant sports information and events and distributes summarized information through real-time push notifications to consumers. By utilizing advanced artificial intelligence techniques, Breaking Sports can detect events as they happen and as they are announced in social media, determine nature of the events, attribute events to participants, summarize source articles, index the underlying information, provide search of events and articles and send alerts to fantasy players, sport fans and enthusiasts.

Compared to other similar products, Breaking Sports has the differentiated advantage of not requiring human intervention when detecting and generating alerts, thereby enabling faster delivery of relevant information. Through a simple-to-use interface Breaking Sports users specify what teams and players they are interested in as well as what type of events they care about such as injuries, roster moves, line-up changes, statistics, rumours and more.

In addition to tracking social media, Breaking Sports analyzes statistical and play-by-play information to auto-generate news, updating users on important facts that might not be covered through traditional sports or social media. Users are able to review news in a familiar feed/stream interface and search results, both of which are ideally suited for monetization through native advertising.

"We are very pleased to roll out our Breaking Sports app and showcase our semantic search capabilities to millions of sports fans through iHeartMedia's FOX Sports Radio properties," said Marvin Igelman, CEO of Sprylogics.  "Breaking Sports will power the "Trending Now" segments, helping deliver relevant and timely sports news to listeners," added Igelman. 

"We are excited to partner with Sprylogics to help connect sports fans with this innovative app," said Darren Davis, President of iHeartRadio and iHeartMedia Networks. "In the ever-changing sports world, fans can't get enough information about their favourite players and teams, and we believe this app will provide FOX Sports Radio's loyal audience with additional access to the content they're passionate about."

About FOX Sports Radio

The FOX Sports Radio Network, based in Los Angeles, Calif., is a division of Premiere Networks in partnership with FOX Sports. All entities have combined their considerable resources to develop a turnkey, personality driven, caller intensive sports programming network for radio stations nationwide. With studios also in New York, Chicago, Philadelphia, Tampa, Phoenix, Nashville, Cincinnati and Las Vegas, the FOX Sports Radio Network can be heard on more than 400 stations, as well as FOXSports.com on MSN and iHeartRadio. Additional information is available at www.FOXSportsRadio.com.

About iHeartMedia

With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 859 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia's digital radio platform, is the No. 1 all-in-one digital audio service with over 430 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 50 million users faster than any digital music service and even faster than Twitter, Facebook and Pinterest. The company's operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.

About Sprylogics

Sprylogics International Corp. is a technology provider of local mobile search, semantic search and messaging solutions for consumers and businesses. 

The Company enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK.  Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology. Sprylogics also markets Poynt; an award winning, all-in-one mobile local search App that has garnered over 20 million downloads.

Visit www.sprylogics.com, or follow @poynt on Twitter. Download the Poynt App on your smartphone at http://m.poynt.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Cautionary and Forward-looking Statements - Statements contained in this news release, which are not historical facts, are forward-looking statements that involve risk, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements.  There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.  All forward-looking statements included in this news release are based on information available to the Company on the date hereof.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results of Sprylogics to differ materially from the conclusion, forecast or projection stated in such forward-looking statements. These risks, uncertainties and other factors include, but are not limited to factors referenced in Sprylogics' other continuous disclosure filings, which are available at www.sedar.com. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update any forward-looking statements, except as required by applicable securities laws.

SOURCE: Sprylogics International Corp.

Sprylogics International Corp., David Berman, CFO, [phone], Ext. 21, [email protected], www.sprylogics.com