SSQ General Insurance, the new official sponsor of the AGIR À GRANDE ÉCHELLE
campaign

QUEBEC CITY, Oct 5 /CNW Telbec/ - Mr. Gilles Mourette, Chief Executive Officer at SSQ General Insurance, is proud to announce that SSQ General Insurance will be the new official sponsor of the 2010 AGIR À GRANDE ÉCHELLE campaign, a fundraiser organized by the Fondation des pompiers du Québec pour les grands brûlés for the benefit of serious burn victims as part of Fire Prevention Week.

Describing the partnership as a natural association, Gilles Mourette said, "We take our dual role as insurer and responsible corporate citizen very seriously. This is why it is so important for us to be involved in a cause whose impact is felt on several different levels: security, prevention and the well-being of serious burn victims. We believe that by working together we can make a difference."

The AGIR À GRANDE ÉCHELLE fundraising campaign, which will take place from October 3 to 9, 2010, throughout the province of Quebec, is one of the key activities organized by the Fondation des pompiers pour les grands brûlés in support of serious burn victims. This foundation should be given credit for the improvements made in the care that serious burn victims receive in the province of Quebec, which is in large part a result of the tremendous efforts they have made over the last twenty-five years.

SSQ General Insurance
SSQ General Insurance has been providing automotive, home, and business insurance to groups and individuals for more than twenty years. With highly competitive rates, unmatched customer service, and cutting-edge technology, SSQ General Insurance is dedicated to raising the standards of the industry.

SSQ Financial Group
With $2 billion in annual revenue and close to $5 billion in assets under management, SSQ Financial Group is a leading mutual diversified financial institution. The Group serves over 1 million customers and provides jobs to over 1,600 employees. SSQ, Life Insurance Company Inc., the Group's principal company, is recognized as a leader in the group insurance industry and as an expert in the investment and retirement sector. SSQ Financial Group is also a rising star in home and auto insurance (SSQ General Insurance Company Inc.).

For further information:

Marie Lamontagne
Senior Vice-President - Corporate Communications & Marketing
SSQ Financial Group
418-652-2764 / [email protected]