Staples Advantage Canada now offering MADD Virgin Drinks to Business Customers

MISSISSAUGA, ON, Aug. 14, 2012 /CNW/ - Staples (Nasdaq: SPLS)

Staples Advantage Canada, the business-to-business division of Staples, is the exclusive supplier in the office products industry of MADD Virgin Drinks - an alcohol-free line of beverages licensed by MADD Canada (Mothers Against Drunk Driving).  Initially available in Ontario, with anticipated expansion across Canada, Staples Advantage will carry three varieties from the alcohol free line - MADD Virgin Blanc, MADD Virgin Rouge, and MADD Virgin Brut.  Staples Advantage will contribute ten percent of its net sales from MADD Virgin Drinks to MADD Canada to support the group's ongoing efforts to reduce impaired driving.

"As a trusted source for office solutions, Staples Advantage is offering MADD Virgin Drinks to our customers as a great choice for their corporate events such as company celebrations and employee functions," says Margaret Blake, Director of Merchandising at Staples Advantage. "Providing a safe and sophisticated beverage alternative at on-premise celebrations not only helps make the event enjoyable for everyone but  has the added benefit of supporting the great work being done by MADD Canada."

Staples Advantage also carries a wide selection of everyday breakroom products that includes everything from snacks and beverages to cutlery and cleaning supplies. The addition of MADD Virgin Drinks to this category makes it easy for organizations to order a variety of their corporate event necessities from one supplier.

"We are excited to have Staples Advantage carry MADD Virgin Drinks," says Andrew Murie, CEO of MADD Canada. "Making Virgin Drinks easily available at corporate functions encourages companies and their employees to drink responsibly."

The three varieties will be sold in packs of two and six and are now available for purchase online on www.eway.ca or by calling Staples Advantage at 1-877-272-2121.

About Staples Advantage Canada

As the business-to-business division of Staples, Staples Advantage works with companies of 20 or more employees to develop customized programs, dedicated account management, and a complete assortment of products and services to meet business needs.

As the leading supplier in Canada, we work with our business partners to provide office supplies, technology products, facility supplies, furniture, and business services. Staples Advantage Canada is headquartered in Mississauga, Ontario, with eight distribution centres across Canada. For more information, visit www.staplesadvantage.ca.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

SOURCE: Staples Advantage Canada

Susan Bernardo
Marketing Communications Manager
Staples Advantage Canada
905-696-3733
[email protected]