Last year, more than 2 million Starbucks® Cards were sold on a single day, representing nearly 1,500 Starbucks® Cards per minute
TORONTO, Dec. 17, 2013 /CNW/ - With many Canadian schools and businesses preparing to break for the winter holidays this Friday, December 20th, Starbucks anticipates record purchases and activations of Starbucks® Cards on Thursday, December 19 - historically the single busiest day of the year for Starbucks gift card sales. Last year, more than 2 million Starbucks® Cards were purchased in the U.S. and Canada on the Thursday before Christmas - representing nearly 1,500 cards purchased per minute in the U.S. and Canada
"With only eight days of holiday shopping left in the year, this is the time when so many of us are looking for great stocking stuffers and last-minute gifts our teachers, friends and colleagues will enjoy. Starbucks gift cards are the perfect option," says Richard Burjaw, vice-president of Marketing, Starbucks Coffee Canada. "We are predicting that this Thursday and next Monday, Dec. 23, will be our busiest days for Cards sales, with Christmas Eve and Christmas Day being our busiest days for Starbucks Card eGifts."
Since Starbucks® Card launched 12 years ago, $16 billion U. S. has been loaded on 450 million cards in 27 countries worldwide. Of that $16 billion U.S., more than $4 billion U.S. was loaded onto Starbucks® Cards worldwide in the past year.
"Available to purchase at more than 80,000 places in North America alone, a Starbucks® Card is a convenient, thoughtful and simple way to finish your shopping for everyone on your holiday list - from teachers to neighbors to the closest of friends and family," said Cliff Burrows, group president Americas, EMEA & Teavana. "Customers can find Starbucks Cards in our retail stores, in their local grocery store, drugstore and even online. Our store partners, e-commerce teams and social gifting channels are ready for strong activity in these final days before Christmas."
With a special assortment of holiday gift items designed to dazzle anyone on your list, Starbucks helps take the guesswork out of giving for all last-minute shoppers.
For the Coffee or Tea Lover
For the Stylish Sipper
For the Stocking Stuffer
Starbucks offers many ways to give the gift of coffee. Starbucks® Cards can be purchased in a variety of designs or holiday imagery. Digital gift cards (eGifts) can be given through the company's website (www.starbucks.ca/shop/card/egift), iOS mobile app or through Facebook and Twitter in the U.S.
Starbucks® Cards are the gift that keeps on giving. When customers register a Starbucks® Card with My Starbucks Rewards®, they start earning stars that can be redeemed year-round for Starbucks beverages and food. Details can be found at www.starbucks.ca/rewards.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucksstore.ca.
Image with caption: "Starbucks VIA® Christmas Blend (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20131217_C5052_PHOTO_EN_35051.jpg
Image with caption: "Starbucks® Coffee Sampler Gift Pack (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20131217_C5052_PHOTO_EN_35049.jpg
Image with caption: "Starbucks® Cup Ornament (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20131217_C5052_PHOTO_EN_35047.jpg
Image with caption: "Starbucks® Card, available to pre-load in any denomination (CNW Group/Starbucks Coffee Canada)". Image available at: http://photos.newswire.ca/images/download/20131217_C5052_PHOTO_EN_35045.jpg
SOURCE: Starbucks Coffee Canada
For further information and high-res images, please contact:
Sarah Marinelli, Edelman Public Relations
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416-849-2496
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