Statement regarding the press release from a group entitled "Friends of Super
Channel"

EDMONTON , Oct. 1 /CNW Telbec/ - Although much of the content of the press release was accurate, Super Channel wishes to state that it does not approve of the tone and the inflammatory nature of the release.

"We know that many producers and others have been hurt by the disadvantage that Super Channel received but we are in the process of trying to resolve issues," said Charles Allard , Chairman and CEO of Super Channel. "We hope that Rogers will address the disadvantage and serious harm that was occasioned and we would ask those that were hurt by the disadvantage not to be discourteous nor inflammatory as this is not productive or helpful in resolving the current difficulties."

Super Channel is not party to and does not support the call for a boycott of Rogers. Super Channel trusts that these issues will be cleared up without recourse to unprofessional remarks or language.

About Super Channel

Super Channel is Canada's only national pay television network, consisting of two new HD channels, four new SD channels, and Super Channel On Demand.

Super Channel's vision is to expand the Canadian premium TV experience by offering a broad range of fresh, entertaining movies, series and live events. Super Channel is owned by Allarco Entertainment 2008 Inc., an Edmonton-based media company.

Super Channel is currently available on Bell TV, Shaw Direct, Rogers PersonalTV, Shaw Cable, Cogeco Cable, Access Communications, Bell Aliant TV, Mountain Cablevision, Source Cable, SaskTel, MTS, Novus, EastLink, Delta Cable/Coast Cable, TELUS and other regional providers.

www.superchannel.ca

For further information: Sylvie Powell, MédiaLane Communications Inc., PO Box 1264, Carleton Place, ON, K7C 4L3, [phone]