Canadians can now live the High Life and raise the iconic glass bottle
TORONTO, Feb. 22, 2018 /CNW/ - An American classic for over 100 years has made its way north of the border. Following the arrival of the can format in the fall, the iconic Miller High Life clear glass bottles are now available in select markets across Canada including Ontario, Alberta, British Columbia and Quebec. Since 1903, Miller High Life's clear glass bottle has showcased the beer's simplicity, purity and integrity – all traits typically associated with expensive, ultra-premium products, while Miller High Life proudly remains available to all who seek.
The bottle — the same style and design as the early 1900s — is partially what led to Miller High Life's nickname, The Champagne of Beers, as it allows you to see its golden colour and the perfect storm of tiny bubbles inside.
"Miller High Life's premium and iconic bottles, holding a brew that is refreshing and delicious, brings to life Frederick Miller's belief that great beer should be within everyone's reach," said Joy Ghosh, Sr. Marketing Director, Miller & Value Brands at Molson Coors. "Following the warm welcome the Miller High Life cans received from Canadians this past fall, we decided to bring the bottles north of the border and provide Canadians with the ultimate High Life experience."
Miller High Life represents how American-style lagers were born to be – balanced, approachable and refreshing. Introduced in 1903, Miller High Life is the oldest in the Miller Brewing Company. It has a fruity aroma with a slight hop character and a malty taste. Miller High Life has a mild sweetness, balanced by a moderate bitterness with a crisp, smooth aftertaste. With its light, effervescent profile and refreshing carbonation, Miller High Life is the perfect palate cleanser, making it an excellent accompaniment to any meal.
Miller High Life is available in 355ML bottles in Ontario, Alberta, British Columbia, and Quebec. Miller High Life is also available in can format in grocery and beer retailers across Canada.
Follow Miller High Life Canada on Facebook, Twitter via @HighLifeCanada and Instagram via @MillerHighLifeCanada.
About Molson Coors
With a story that starts in 1774, Molson Coors has spent centuries defining brewing greatness. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world's beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen, and Sharp's Doom Bar to Leinenkugel's Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs, and Crispin Cider, Molson Coors offers a beer for every beer lover.
Molson Coors operates through Molson Coors Canada, MillerCoors, Molson Coors Europe, and Molson Coors International. The company is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities, and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability Index for the past seven years. To learn more about Molson Coors Brewing Company, visit molsoncoors.com, ourbeerprint.com, or follow us on Twitter through @MolsonCoors.
SOURCE Molson Coors Canada
Media Contact: For more information, hi-res images, samples or interview requests please contact: Rebecca Pouliot, Citizen Relations, [email protected]
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