Canada's Cryptocurrency Leader Mines New Brand Marketing Talent
Blockchain Leader Focusing on Building Brand Awareness and Strength
TORONTO, Feb. 7, 2018 /CNW/ - CryptoGlobal Corp. (TSXV: CPTO) — one of Canada's fastest growing FinTech and blockchain technology companies — has hired brand marketing veteran Stewart Cowan as its first-ever CMO.
"Stewart is a leading marketer who has the talent and experience to build CryptoGlobal's brand awareness and leadership position, while setting the stage for future business platforms and innovation," explains CEO Rob Segal. CryptoGlobal has a large-scale cryptocurrency mine in Ontario and recently announced its expansion with two new facilities in Quebec.
CMO with Success in Start-Ups and World-Leading Brands
"As well as sharing our values, Stewart brings a unique and impressive track record of building companies from start-up through to established brands. That means he has the experience and creativity of a successful start-up marketer; combined with the sophistication and discipline required to grow and sustain large, global brands," says Segal.
Before joining CryptoGlobal, Cowan was VP Marketing at SABMiller Canada, overseeing a portfolio of brands that included Miller Light, Miller Genuine Draft, Peroni and Grolsch. Prior to that, he led SABMiller Canada's Import Brands for several years as its General Manager and spent time as a brand marketer at US-based Unilever and Miller. Cowan holds an MBA and undergraduate degree from Cornell University.
Power of Blockchain and FinTech to "Build a More Secure, Trustworthy World"
"Blockchain and financial technology has the potential to revolutionize the way we connect and transact," explains Cowan. "CryptoGlobal's marketing message will be focused on helping to educate investors and business leaders about cryptocurrency mining — and the power and promise of blockchain and financial technology," he says.
"I believe CryptoGlobal's ultimate goal is to harness the power of the blockchain to help build a more secure, trustworthy world. As a marketer, that's an incredible challenge and I'm enjoying being part of a dynamic team that is expanding at an accelerated pace," says Cowan.
"We're Building a Canadian Blockchain Company for the Long-Term"
"We're building a Canadian blockchain and FinTech company with a long-term vision. With Stewart as our CMO, CryptoGlobal has found a great fit to help us deliver on that promise," sums up Segal.
CryptoGlobal – We Power the Blockchain
CryptoGlobal is a leading Canadian FinTech and blockchain technology company with facilities in Ontario and Quebec. Our team mines a diverse portfolio of cryptocurrencies from one of Canada's largest and most efficient mining operations. Currently, CryptoGlobal focuses on mining BitCoin, DASH, Ether and LiteCoin — using a mix of custom-tuned mining technologies.
Learn more about CryptoGlobal and the future of mining at www.cryptoglobal.io
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE CryptoGlobal Corp.
Debra Quinn, [email protected]. 647.985.7162
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