Storefront Media Stunt

VANCOUVER, June 12, 2013 /CNW/ -

WHEN:				Wednesday June 12, 2013
				10:00 a.m.
WHERE:				Crocodile Baby - 2156 West 4th Avenue, Vancouver
WHY:				In recognition of the UN World Day Against Child Labour, World Vision is holding a media event to draw attention to the 115 million children globally who are forced into labour.  Our aim is to educate Canadians on the reality that their retail choices are having a directly negative impact on children around the world.  See nochildforsale.ca and #nochildforsale for more information.
VISUALS:				Brown paper covering storefront window will be torn down in front of media to reveal children in actual child labour situations.  The children will be affixed with giant price tags, and will be doing various work like sewing, and breaking rocks.  People representing traffickers will be periodically adjusting the price tags.
NOTE:				World Vision Spokesperson Cheryl Hotchkiss, Senior Manager, Advocacy and Public Engagement will be available for comment.

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. Motivated by our Christian faith, we serve all people regardless of religion, race, gender or ethnicity. For more information, please visit WorldVision.ca.

Image with caption: "Crocodile Baby - 2156 West 4th Avenue, Vancouver (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20130612_C7318_PHOTO_EN_27893.jpg

SOURCE: World Vision Canada

For more information, or to arrange an interview, contact:

Darryl Konynenbelt
PR Manager, World Vision
[email protected]
905-565-6200 ext. 2496/416-669-2602