Storytelling just got easier for CNW clients

TORONTO, Sept. 28, 2015 /CNW/ -  Innovating around the evolving needs of content creators, CNW has introduced the Online Member Centre, a client portal equipped with smart tools to manage the communications lifecycle. CNW's new Online Member Centre streamlines the storytelling process, from news release distribution and visual asset management to online metrics and reporting.

Click to tweet: CNW's new Online Member Centre makes it easier than ever to share your story

"The Online Member Centre is the most secure way to submit content slated for distribution over CNW networks," said Nicole Guillot, president and CEO, CNW Group. "It is also the best way to manage photo, video and graphics files, which can be an unwieldy task within organizations, especially when more than one department produces content. On day one, new users of our system will discover that every multimedia file they have distributed with CNW over the years is already tagged and waiting for them."

View CNW's Content Centre: prn.to/1GcnO6z

Designed foremost to receive and distribute news releases from verified senders, users of the new portal will love its Media Studio feature, which offers a place to organize, house and share a library of approved visual assets of any file size, as well as new and improved Visibility Reports, CNW's online metrics tracker and reporting tool.

"Communications success today is about making your story easy and desirable to retell," said Guillot. "Images are the best way to draw people to your content, whether they are used by news media telling your story, or by your audiences sharing on social media."

The new Online Member Centre is a complete content submission and storage platform available to all CNW clients. It acts as a gateway to CNW's expansive content distribution network, offering:

• The safest, most secure way to submit, manage, and distribute news release copy and multimedia content.
• Media Studio: Tools to organize and share the approved photos, videos, and infographics that inspire action.
• New and Improved Visibility Reports: Access to metrics detailing engagement with news releases and multimedia content on CNW's online networks.
• Friendly assistance: CNW's new Client Experience Team is ready and available to provide bilingual training and assistance.

"CNW's Visibility Reports provide our clients with a strategic overview of their communication programs by allowing them to view and export analytics and compare news release performance against industry benchmarks," added Guillot. "This reporting feature has been enriched to offer a treasure trove of data insights and is complimentary to all CNW clients using the Online Member Centre."

With this new portal, CNW aims to support the entire communications process and lighten our clients' workload. The Online Member Centre is equipped to manage distribution of both English and French files, with a French language interface planned for release in coming months.

For more information about CNW's Online Member Centre, or to sign up as a CNW client, contact us.

Download our User Guide Achieve Your Communications Goals with CNW's Services & Solutions for further helpful solutions.

About CNW

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. www.newswire.ca 

SOURCE CNW Group Ltd.

Video with caption: "Video: Learn about OMC's Media Studio feature". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150928_C5985_VIDEO_EN_507756.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20150928_C5985_PHOTO_EN_507756.jpg&order=1&jdd=20150928&cnum=C5985

Image with caption: "Introducing CNW’s Online Member Centre. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20150928_C5985_PHOTO_EN_507727.jpg

Laurie Smith, Vice President Strategic Communications, Media and Audience Relations, CNW Group, [email protected], p: [phone] | c: [phone]