Strategic Objectives Named IABC/Toronto PR Agency of the Year

Toronto-based PR firm wins top award for the fifth time in seven years

TORONTO, May 29, 2015 /CNW/ - Oh what a night!  Strategic Objectives, Canada's most award-winning Social PR agency, was named PR Agency of the Year 2015 at the IABC/Toronto (International Association of Business Communicators Gala) OVATION Awards, Wednesday, May 27 at the Design Exchange.  This is the fifth time in seven years Strategic Objectives has achieved the honour. The agency also won the most awards at the annual competition, including three Awards of Excellence and four Awards of Merit.

These awards follow Strategic Objectives' win of four CPRS ACE Awards last week, including Gold in Digital Marketing. The firm's award-winning, breakthrough OVATION campaigns include: the launch of Second Cup Coffee Co. Café of the Future, and the company's new Flat White; The Great #PringlesDIPbate;  Shoeless Joe's — If Your Team Wins, Your Community Wins!; the Launch of Entrepreneur Barbie; and the launch of A&W Ingredients Guarantee.

"Our campaigns are recognized around the world, but there's nothing more gratifying than to be honoured by our PR industry peers right here in Canada," says agency co-founder, Deborah Weinstein. "Social PR is a powerful, effective marketing discipline, and we are so grateful to our progressive clients for giving us the opportunity to apply our strategic thinking and creativity to create results-driven campaigns."

"Our Strategic Objectives team is committed to insight-driven social and public relations programs that change minds and deliver bottom-line results," adds agency co-founder, Judy Lewis, who accepted last night's award with her sister and business partner Deborah Weinstein.  "Strategic Objectives is absolutely honoured to be named IABC/Toronto Agency of the Year as it celebrates our team's outstanding work and the business results we are so proud to have generated with our clients."

About Strategic Objectives
Headquartered in Toronto with associates across Canada, Strategic Objectives provides Smart Ideas and Better Solutions to many of Canada's and the world's leading brands.

Named IABC/Toronto PR Agency of the Year 2015, 2014, 2012, 2011 and 2009, Strategic Objectives has won numerous, top international awards for creating world-leading, brand-building integrated programs that deliver measurable results.  It is the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations and to be named to the PR News Top Ten CSR A-List.

A member of TAAN Worldwide, the Strategic Objectives team includes more than 35 PR professionals in its Toronto offices and major markets across the country, including a fully-bilingual équipe.

Visit www.strategicobjectives.com and follow us on Twitter @SO_pr.

Co-founders, Judy Lewis and Deborah Weinstein, are available for interviews.

SOURCE Strategic Objectives Inc.

Image with caption: "Team @SO_pr celebrates another award-winning year (CNW Group/Strategic Objectives Inc.)". Image available at: http://photos.newswire.ca/images/download/20150529_C5423_PHOTO_EN_17255.jpg

Christine Testa at Strategic Objectives, Tel: [phone] x 283. Fax: [phone]. E-mail : [email protected]