Strategies to Capitalize on Canada's Burgeoning Prepaid Market at The Canadian Institute's National Forum on Prepaid, Gift Cards and Stored Value Products

TORONTO, Oct. 4, 2012 /CNW/ - The opportunities in all categories in prepaid cards in Canada are expected to grow from $4 billion in 2009 to $147 billion in 2017 according to MasterCard estimates. Prepaid, gift card and stored value products provide an untapped opportunity to promote brand loyalty, increase consumer traffic and add value to your bottom line. At the same time, managing the regulatory reporting and compliance obligations in a legislative and regulatory framework mired in the complexity of mixed federal and provincial jurisdiction requires clear and thorough guidelines.

The Canadian Institute's National Forum on Prepaid, Gift Cards and Stored Value Products will bring together an impressive line-up of highly regarded speakers consisting of the key stakeholders and leaders in today's developing prepaid market, including Visa, MasterCard, ACT Canada, CFIB, AIMIA and many more, to address these critical issues and provide practical roadmaps for taking advantage of the growing prepaid market in Canada.

Through engaging presentations, leading case studies and dynamic panel discussions delegates will gain crucial strategies to maximize revenue streams, develop compliant and profitable business models, and drive consumer traffic and branding opportunities. Attend this forum to learn how to:

• Map your route to market while seizing opportunities for increased loyalty, consumer traffic and market share
• Define, navigate and comply with the regulatory framework in Canada
• Benchmark the best practices in revenue models to optimize the value of your prepaid program
• Maximize the partnership opportunities in the market…

…and much more!

Develop additional opportunities by attending the practical, hands-on workshops:

A.     Concrete Strategies to Message and Optimize Consumer Relationships through Prepaid Products
B.     Creating a Viable, Workable Plan to Manage Risks and Reporting for Prepaid Products

Conference Title:	The Canadian Institute's National Forum on Prepaid, Gift Cards and Stored Value Products
Date:	December 6-7, 2012
Location:	Marriott Bloor Yorkville - Toronto, Ontario
Website:	www.canadianinstitute.com/Prepaid

About The Canadian Institute
For over 25 years, The Canadian Institute's conferences, summits and executive briefings have provided the business intelligence that Canadian decision makers need to respond to challenges and opportunities both here at home, and around the world.  The Canadian Institute operates as a think tank, monitoring trends and developments in all major industry sectors, in the law, and in public policy, with a view to providing information on the leading edge.  Headquartered in Toronto, The Canadian Institute produces over 180 events a year, attended by thousands of senior and C-level delegates from across the country. For more information, visit www.CanadianInstitute.com.

SOURCE: Canadian Institute

Media passes are issued at the discretion of The Canadian Institute and must be arranged in advance. Passes require two business days to process. Media can register in advance. For media accreditation contact:

Sharvan Salooja
Marketing Manager
The Canadian Institute
416-927-0718 Ext. 7288 or [email protected]