"Strength You Can Count on For Over 100 Years": Industrial Alliance Publishes
its Annual Report and the Information Circular for its Annual Meeting

Claude Lamoureux proposed as candidate for director

QUEBEC CITY, March 29 /CNW Telbec/ - Today, Industrial Alliance Insurance and Financial Services Inc. published its 2009 Annual Report and Information Circular inviting shareholders and participating policyholders to attend the Company's next annual general meeting. The meeting will be held on Wednesday, May 5, 2010, at 2:00 p.m., at the Company's Head Office, at 1080 Grande Allée West, in Quebec City.

The theme of Industrial Alliance's 2009 Annual Report is Strength You Can Count on For Over 100 Years. "This theme reflects the fact that despite a sometimes hostile economic and financial environment, Industrial Alliance has succeeded in doing what few have: reinforcing its financial strength," said Yvon Charest, President and Chief Executive Officer. In addition to the message from the Chairman of the Board and the President and Chief Executive Officer's Report, the annual report contains a social responsibility report, and two documents that were made public when Industrial Alliance published its fourth quarter 2009 financial results on Friday, February 12, 2010: the 2009 management's discussion and analysis and the consolidated financial statements.

The Information Circular contains details about the Company's annual general meeting. Among the highlights: the board of directors proposed Claude Lamoureux as candidate for director to represent the policyholders. Mr. Lamoureux would replace Robert Lacroix, who has reached retirement age for directors. Well known in financial circles, from 1990 until his retirement in 2007, Mr. Lamoureux was President and Chief Executive Officer of the Ontario Teachers' Pension Plan. An actuary, Mr. Lamoureux was also a co-founder and board member of the Canadian Coalition for Good Governance.

The Annual Report and Information Circular are available in the Investor Relations/Financial Reports section of the Company's website at www.inalco.com. These documents can also be obtained on the Canadian Securities Administrators' website at www.sedar.com. Anyone who would like to have a printed copy of the Annual Report and Information Circular should contact Industrial Alliance's Investor Relations Department by phone, at 418 684-5000, extension 5862, or by email, at [email protected].

About Industrial Alliance

Founded in 1892, Industrial Alliance Insurance and Financial Services Inc. is a life and health insurance company that offers a wide range of life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgage loans and other financial products and services. The fourth largest life and health insurance company in Canada, Industrial Alliance is at the head of a large financial group, which has operations in all regions of Canada, as well as in the United States. Industrial Alliance contributes to the financial wellbeing of over three million Canadians, employs more than 3,400 people and manages and administers over $58 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is among the 100 largest public companies in Canada.

For further information: Jacques Carrière, Vice-President, Investor Relations, [phone], cellular: [phone], [email protected]; www.inalco.com