Strongco Opens New Larger Facility in Quebec City

- $8.6 Million Facility Provides Added Capacity for Customer Service -

TSX Symbol:  SQP 

MISSISSAUGA, ON, Jan. 13, 2014 /CNW/ - Strongco Corporation (TSX:SQP) is pleased to announce the grand opening of its newest location in Saint-Augustin-de-Desmaures, a suburb of Quebec City.

Strongco has invested $8.6 million in the new facility to replace its old branch in Sainte-Foy, better positioning the company as a leader in the Quebec region. On eight acres, the new 40,500 square foot facility, with 10 service bays, will significantly increase the company's capacity to service the market. The new facility will employ approximately 40 people, including 15 highly trained technicians.

"We have an outstanding team in this region that has achieved excellent customer satisfaction in new equipment sales and, importantly, in the product support business, from a facility that dates back to the 1960s," stated Bob Dryburgh, President & CEO of Strongco. "I am confident that this group will achieve a new, even higher, level of performance now that they have a much larger, better located, state-of-the-art facility to service our valued customers in Quebec."

The people in the new Saint-Augustin branch are dedicated to providing a best-in-class customer experience in the greater Quebec City area, eastern Quebec and Northern Quebec. Organizers are expecting a great turnout for the opening celebration, as the event is being held at the same time as the Road Builder's Association Conference in Quebec City.

Details of the Celebration

• Friday, January 24
• 175, rue de Rotterdam, Saint-Augustin-de-Desmaures
• 1-4pm Open House
• 2:30pm ribbon cutting ceremony
• Branch tours and static equipment displays from Volvo Construction Equipment, Dressta and Terex Cedarapids and other manufacturers represented by Strongco

"We are pleased to be providing the highest quality work environment to the high-quality team that we have in this region," said Yannick Montagano, Strongco Regional Vice President.

About Strongco Corporation

Strongco Corporation is a major multiline mobile equipment dealer with operations across Canada and in the United States, operating through Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry. The Company has approximately 750 employees serving customers from 27 branches in Canada and five in the United States. Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, including National and Grove, Terex Cedarapids, Terex Finlay, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Link-Belt and Kawasaki. Strongco is listed on the Toronto Stock Exchange under the symbol SQP.

Forward-Looking Statements

This news release contains "forward-looking" statements within the meaning of applicable securities legislation which involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Strongco or industry results, to be materially different from any future results, events, expectations, performance or achievements expressed or implied by such forward-looking statements. All such forward-looking statements are made pursuant to the "safe harbour" provisions of applicable Canadian securities legislation. Forward-looking statements typically contain words or phrases such as "may", "outlook", "objective", "intend", "estimate", "anticipate", "should", "could", "would", "will", "expect", "believe", "plan" and other similar terminology suggesting future outcomes or events. This news release contains forward-looking statements relating to the expected trading of common shares of Strongco on the TSX, and such statements are based upon the expectations of management.

SOURCE: Strongco Corporation

J. David Wood
Vice-President and Chief Financial Officer
905.565.3808
[email protected]
strongco.com