Stuck on BAND-AID® Brand? Sing the Famous Jingle to Support Safe Kids Canada

BAND-AID® Brand mobile recording studio travels to community events this summer to encourage Canadians to have fun and sing the jingle for a great cause

TORONTO, July 28 /CNW/ - "I am stuck on BAND-AID® Brand..." Know that famous jingle? Nearly 70 per cent of Canadian moms do, according to a recent Angus Reid Public Opinion poll. Now, moms and their families will have the chance to record their best rendition of the tune for a great cause at the BAND-AID® Brand mobile recording studio, back by popular demand this summer at community events across the country.

BAND-AID® Brand promotes healthy and active kids. That's why one dollar from every jingle video recorded to support Safe Kids Canada, a charity committed to inspiring a culture of safety across the country.

"Last year's tour was such a great success that we wanted to challenge Canadians to show off their talents for another year," said Aaron Young, one of the BAND-AID® Brand Jingle Ambassadors. "This is a great fun family activity that directly benefits Safe Kids Canada's commitment to reduce preventable injuries."

Each jingle recorded at the BAND-AID® Brand mobile recording studio will be uploaded to www.stuckonme.ca where Canadians will be able to vote for their favourite rendition - so everyone can join in the fun! Ten lucky voters will win a Johnson & Johnson Inc. product prize pack and the jingle with the most votes will win $10,000 in travel, courtesy of the makers of BAND-AID® Brand Adhesive Bandages.

The "Stuck on BAND-AID® Brand" jingle was developed almost 40 years ago by the legendary Barry Manilow and has been passed down to generations of Canadian moms. In fact, the survey found that the BAND-AID® Brand jingle remains one of the most well-known jingles among Canadian moms, with nearly 90 per cent of those who know it able to hum or sing the famous tune.

Heal Cuts and Scrapes Faster!
Families will also have the opportunity to learn about how to effectively treat minor cuts and scrapes and heal wounds at tour-stop locations. Surprisingly, the Angus Reid Public Opinion poll found that 55 per cent of Canadian moms are familiar with proper wound care, yet only 27 per cent use it consistently to treat their child's cuts or scrapes despite research showing that wounds heal up to four days faster when treated with a topical antibiotic and a bandage^[1].

"Cleaning a cut or scrape by gently cleansing with warm water, treating to prevent infection with an antibiotic ointment and covering it with a flexible fabric adhesive bandage, such as BAND-AID BRAND® Adhesive Bandages, can help a wound heal faster," said Nicole Bailey, First Aid Instructor, St. John Ambulance. "By implementing this three-step process, consumers can keep minor wounds from becoming infected and help cuts and scrapes heal faster."

The survey also found that almost 70 per cent of children ask for a bandage, like BAND-AID® Brand Adhesive Bandages, when they have a 'boo-boo.'

For a full list of community locations hosting the BAND-AID® Brand mobile recording studio, complete contest rules and more information on faster wound healing, visit www.stuckonme.ca.

ABOUT BAND-AID® BRAND
BAND-AID® Brand Adhesive Bandages are owned by Johnson & Johnson and marketed in Canada by Johnson & Johnson Inc. Johnson & Johnson Inc. is a member of the Johnson & Johnson Family of Companies, the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. Johnson & Johnson Inc. Canada markets innovative products focusing on skin care, baby care, wound care, oral health and women's health.

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^[1] Leyden and Berger

For further information:

Melissa Legaspi/Kate Kernahan
Edelman Public Relations
416-849-3387/416-849-3107
[email protected], [email protected]