Summer Sippin' Stiegl Style

TORONTO, May 13, 2013 /CNW/ - Just in time for patio season, Stiegl Grapefruit Radler, a refreshing fruit beer from Austrian brewer Stiegl, will be available in 500 mL cans across Canada. Imported by McClelland Premium Imports, Stiegl Grapefruit Radler combines the purity of 50 per cent Stiegl Goldbrau lager with 50 per cent pure grapefruit juice and all natural ingredients.

"Stiegl Grapefruit Radler is the perfect summer beer; it's light-bodied, clean, crisp and refreshing," says Guy McClelland, president of McClelland Premium Imports. "And for the health-conscious consumer with an active lifestyle, it's low in calories and only 2.5 per cent."

Radler, which means "cyclist" in German, is a beer style invented by Bavarian cyclists. Seeking a great tasting, low alcoholic beverage they could take on bike rides and picnics, Bavarian cyclists blended a 50/50 mixture of Bavarian lager and fruit juice. The refreshing result is now known as the Radler.

Stiegl Grapefruit Radler has a distinct tart flavour, citrusy aroma, lively effervescence and natural cloudiness, making it a perfect summer thirst-quencher.

The refreshing flavours of Stiegl Grapefruit Radler are best accentuated by serving in its signature curved, glass.

Style: Radler

Brewer: Brewed in Salzburg Austria at the privately owned and operated Stiegl Brewery

Nutrition

• 50 per cent Stiegl Goldbräu, a Bavarian Purity Law lager, made only with barley malt, hops and water
• Pure spring water from the Alps
• Whole flower hops from Hallertau and Saaz
• Pure grapefruit juice
• All natural ingredients - no additives, preservatives or adjuncts
• 2.5% alc./vol.
• 25 calories per 100 mL

Price & Availability

• Available at the BCLDB, Liquor Depot (AB), MLCC, SLGA and LCBO
• Available at Moxie's Grill and Bar and Chop Steakhouse Bar locations across Canada

About McClelland Premium Imports

McClelland Premium Imports (MPI) was founded in 2003 with the mission of bringing Europe's finest, most authentic beers to Canada. Staying true to that goal, MPI only imports 'pure' beer, including several Bavarian Purity Law beers. MPI's beer collection includes: Affligem Abbey Ales, Delirium Tremens, Erdinger Weissbier, Erdinger Dunkel Weissbier, Erdinger Alkoholfrei, Fruli Strawberry Beer, Mongozo Premium Pilsener, Mort Subite Lambic (Kriek & Framboise), Palm Amber Ale, Rodenbach, Stiegl Lager and Stiegl Grapefruit Radler.

Image with caption: "Just in time for summer, Stiegl Grapefruit Radler, a refreshing fruit beer made with pure grapefruit juice and all natural ingredients, is now available in 500 mL cans across Canada. (CNW Group/McClelland Premium Imports)". Image available at: http://photos.newswire.ca/images/download/20130513_C4162_PHOTO_EN_26452.jpg

SOURCE: McClelland Premium Imports

Cassandra Ward, Instigator Communications
[email protected]
T: 647.348.7262