Sun Life Financial selected one of the 100 Most Sustainable Corporations in
the World

Worldwide ranking honours corporations' holistic approach to managing stakeholder relationships

TORONTO , Jan. 28 /CNW/ - Sun Life Financial Inc. (TSX/NYSE: SLF) has been named as one of the Global 100 Most Sustainable Corporations in the World in an announcement at the World Economic Forum in Davos, Switzerland .

"Sun Life Financial is honoured to be named one of the 100 Most Sustainable Corporations in the World," said Donald A. Stewart, Chief Executive Officer. "At the core of Sun Life's sustainability is the inherent social value of our mission to help customers achieve lifetime financial security. Our inclusion in the Global 100 recognizes our ability to serve our customers and create long-term value responsibly."

The Global 100 includes companies from 24 countries encompassing all sectors of the economy, with a collective enterprise value of $4 trillion , and three million employees.

Sun Life Financial is one of only nine Canadian corporations and the only North American insurance company named to the Global 100 list, released yesterday.

This edition of the Global 100 list establishes a new standard of transparency for such rankings. The 2010 Global 100 tapped intelligence from the world's largest sustainability research alliance put together by Legg Mason's Global Currents Investment Management to isolate the top 10 per cent of companies from a universe of 3,000 global stocks, which were then transparently ranked based on 10 indicators, with data sourced from ASSET4, a Thomson Reuters business, and The BLOOMBERG PROFESSIONAL(R) service. From its inception in February 2005 , the Global 100 Most Sustainable Corporations has achieved a total return of 23.67 per cent, outperforming its benchmark (the MSCI All Country World Index) by 334 basis points per annum to January 25, 2010 .

In addition to its Global 100 ranking, Sun Life Financial is also listed on the FTSE4Good Index and the Dow Jones Sustainability Index North America .

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada , the United States , the United Kingdom , Ireland , Hong Kong , the Philippines , Japan , Indonesia , India , China and Bermuda . As of September 30, 2009 , the Sun Life Financial group of companies had total assets under management of $412 billion . For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to Editors: All figures in Canadian dollars.

For further information: Media Relations Contact: Steve Kee, Assistant Vice-President Communications, Tel: [phone], [email protected]