Sundial Launches Top Leaf: Premium Cannabis For the Connoisseur
CALGARY, Dec. 12, 2019 /CNW/ - More than one-third of Canadian consumers are willing to spend more money for quality products, according to the latest BDS Analytics Consumer Insights Survey (Q1 2019). Sundial Growers Inc. (Nasdaq: SNDL) ("Sundial") is proud to announce the launch of Top Leaf—a new brand of premium, rich, and full-bodied cannabis products. Created by and for cannabis enthusiasts and connoisseurs, consumers will not only be able to enjoy the highest quality cannabis in traditional flower and pre-roll formats, but in new vape formats as well.
"Consumers have long-awaited access to genetically unique and premium cannabis since legalization. We are excited to provide the true cannabis lover with the products they've been looking for," said Ryan Hellard, Chief Experience Officer of Sundial. "Top Leaf is a significant achievement for Sundial as we continue to distinguish ourselves as a global leader in the industry. This is an essential part of the overall Sundial brand and product portfolio, as it offers even the most discerning cannabis consumer products that are a cut above the competition."
Top Leaf cultivars start with a mix of famous and exclusive genetics from around the world. Each strain is grown in small batches by master growers in purpose-built modular rooms at Sundial's flagship facility in Olds, Alberta.
Top Leaf will offer products in four series:
- The Black Series—strong and unique flavors with a variety of interesting terpene profiles
- The Masters Series—unique strains that are rare and notoriously difficult to grow
- The Legends Series—a modern take on famous cannabis classics
- The Untamed Series— original landrace strains cultivated in their natural environment from around the world
The Black and Legends Series will be the first to debut under the Top Leaf brand. Strawberry Cream, an-award winning Sundial exclusive strain with a unique flavor profile, and renowned classic GSC will be the first Top Leaf products available in retail stores. The product lineup will continue to expand in 2020 with a mix of original and classic strains including Oregon Golden Goat, Super Skunk and Blue Dream. Cannabis enthusiasts can also look forward to the award-winning sativa, Sweet J, in the new year.
Top Leaf products will initially ship to Alberta, British Columbia and Nova Scotia, and will later enter Saskatchewan, Manitoba, Ontario and P.E.I. by the end of the year. Top Leaf joins Palmetto and Sundial's namesake cannabis brand, enhancing the company's portfolio of craft cannabis brands that help our consumers to Heal, Help and Play.
For more information about Top Leaf, visit www.topleaf.ca and follow us on Instagram @topleafcanada.
For more information about Sundial, visit www.sndlgroup.com and follow us on Twitter @SundialCannabis, Instagram @SundialCannabis, LinkedIn @SundialCannabis and Facebook @SundialCommunity.
About The BDS Analytics Survey
The Q1 2019 wave of research was conducted among a nationally representative adult population in the US (21+) and Canada (18+), with a sample size of ~15,000. Research is conducted every six months.
BDS Analytics' Consumer Insights research is trending work focused on sizing and examining the consumer (and non-consumer) market for cannabis and how it evolves over time. Our objective is to understand and track consumers today and the evolution of consumers as markets mature and more states move to legalization.
BDS Analytics partners with a third-party sample provider for the execution of the online research, which ensures sample outgo and completes are census representative, correctly identified, cleaned, and real—thus the data is accurate, representative, and projectable at the country, province, and consumer segment levels. Additionally, qualified participants were screened for home location (country and province), sensitive industry and age.
About Sundial Growers Inc.
Sundial proudly crafts pioneering cannabis brands to Heal, Help and Play:
- Heal - cannabis products used as prescription medicine
- Help - cannabis products that strive to promote health and wellness through CBD
- Play - cannabis products to enhance social, spiritual and recreational occasions
Sundial has facilities in Canada and the United Kingdom and provides quality and consistent products consumers can trust.
In Canada, we grow 'craft-at-scale' cannabis using purpose-built modular facilities and award-winning genetics. Sundial's flagship production facility is located in Olds, Alberta with a second facility in Rocky View, Alberta. We have commenced construction of our next purpose-built facility in Merritt, British Columbia.
In the United Kingdom, we grow high-quality traceable plants, including hemp, ornamental flowers and edible herbs, in over 1.5 million square feet of state-of-the-art environmentally friendly, indoor facilities. Bridge Farm has three facilities in Spalding with another currently under construction.
We employ over 1,000 employees globally, full-time and seasonal, bringing economic benefits to the local communities in which we operate.
Forward-Looking Information Cautionary Statement
This news release includes statements containing certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward looking statements in this release includes, but is not limited to, the potential expansion plans of the Company in Canada. Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. These statements are only predictions. Various assumptions were used in drawing the conclusions or making the projections contained in the forward-looking statements throughout this news release. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.
SOURCE Sundial Growers Inc.
Media Contact: Sophie Pilon, Corporate Communications Manager, Sundial Growers Inc., O: 1.587.327.2017, C: 1.403.815.7340, E: [email protected]
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