Superior Propane Sponsors the Canadian Breast Cancer Foundation

MONCTON, NB, Feb. 3 /CNW/ - In support of the Canadian Breast Cancer Foundation-Atlantic Region, Superior Propane introduced today a new pink and white delivery truck into its fleet; a sharp contrast from all of its other bright yellow vehicles.

This new pink and white truck is the second vehicle of its kind to join Superior Propane's fleet. It will deliver propane to Superior Propane customers throughout the Atlantic Provinces and a portion of all revenue generated from those deliveries will be donated back to the Canadian Breast Cancer Foundation. Each time this truck makes a delivery, customers will receive a note advising them that the propane they have just received is helping to create a future without breast cancer.

In addition to making propane deliveries, this truck will also be displayed at various tradeshows and events throughout the region. By featuring the pink and white truck at tradeshows and events, and having breast health information on hand, Superior Propane aims to help raise awareness about the disease.

Superior Propane is committed to improving lives and the communities in which its customers and employees reside and this cause marketing relationship is a clear demonstration of that commitment. Breast cancer does not just affect those people living with the disease, but also their friends and families. With the debut of this new pink and white truck, Superior Propane is proud to assist the Canadian Breast Cancer Foundation in their mission of creating a future without breast cancer.

Superior Propane is Canada's largest and only national provider of propane and related services, which it provides to over 200,000 residential, commercial and industrial customers in over 180 communities. Superior Propane employs over 1,600 employees and delivers over 1.4 billion litres of propane annually. Superior Propane is a Canadian company that has been in business since 1951. It is headquartered in Calgary , Alberta and is a division of Superior Plus Corp.

The Canadian Breast Cancer Foundation (CBCF) is the leading national, volunteer-based organization dedicated exclusively to creating a future without breast cancer. CBCF continues to blaze new trails in breast health and breast cancer by directing donor dollars to world-class researchers and clinicians who are contributing to groundbreaking progress in breast cancer research, education, diagnosis and treatment. Initiatives such as this have enabled CBCF - Atlantic Region to launch the Canadian Breast Cancer Foundation Tour for the Cure to promote the importance of early detection of breast cancer through regular mammograms.

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For further information: Kevin Coles, Regional Service Manager, Superior Propane, [phone], [email protected], www.superiorpropane.com; Angela McAuley, Director, Marketing & Communications, Canadian Breast Cancer Foundation - Atlantic Region, [phone], [email protected], www.cbcf.org/atlantic