Support the 2012 Extra Helping™ Spring National Food Drive at your local Loblaw banner grocery store and help local communities fight hunger

VANCOUVER, April 19, 2012 /CNW/ - Hunger is a year round reality for many families. Food banks across Canada are often in dire need to replenish their stocks during the Spring as the demands during the winter season has depleted their food supplies. To help, tomorrow Loblaw Companies Limited (Loblaw) and its banner stores will kick off its 2012 Extra Helping™ Spring National Food Drive to help combat hunger in their communities. Nationally, Loblaw's goal is to raise $1.2 million and 1.2 million pounds of food in 2012.

In British Columbia, starting April 20 to May 5, grocery shoppers are encouraged to purchase or bring in non-perishable food items or make a cash donation next time they visit their local Real Canadian Superstore^®, Independent - Your Independent Grocer^®, No Frills^®, Extra Foods^®, and Wholesale Club™(West).

"Just as the return of spring renews growth in the world around us, we begin a new commitment to help others in our community and country," says Don Armstrong, President, Food Banks British Columbia. "More and more people rely on food banks as they struggle to feed their families but with the help of programs like the Loblaw 2012 Extra Helping™ Spring National Food Drive, we will be able to stock our shelves year-round, and continue to serve families across BC that otherwise would go hungry."

One hundred per cent of food donated, and 85 per cent of the cash donated, go to local BC food banks. The remaining 15 per cent of donated cash goes to the Food Banks British Columbia in support of provincial food bank programs.

According to Food Banks Canada, the most needed non-perishable items include: pasta products, rice, canned meat and fish, dry and canned soups and stews, canned fruit and vegetables, flour, hot/cold cereals, whole grain cereals, peanut butter, aseptic packaged or canned/powdered milk, fruit juices, pasta sauce, beans and legumes, infant formula and baby food.

"The need for food and cash donations is as great this year as in previous seasons. As Canada's largest grocery retailer, we need to support the communities we serve with locally focused efforts like the Loblaw Extra Helping™ Spring National Food Drive," says Peggy Hornell, senior director, Community Investment, Loblaw Companies Limited. "We appreciate that our customers will be a large part of our success in meeting this year's goal."

Loblaw corporate and participating franchise stores taking part in the 2012 Extra Helping™ Spring National Food Drive across the country are: Loblaws^®, Loblaw great food®™, Fortinos^®, Zehrs Markets^®, Zehrs Great Food™, Independent - Your Independent Grocer^®, valu-mart^®, No Frills^®, Extra Foods^®, Dominion^® (Newfoundland and Labrador), SaveEasy^®, Provigo^®, Maxi^®, Maxi & Cie^®, Wholesale Club™(West), Atlantic Superstore^® and Real Canadian Superstore^®. A second national food drive is scheduled for December 2012.

Loblaw is committed to being active in communities at the local, regional and national levels where it operates, and the Company views this as an integral component to the success of its business. The Extra Helping™ Spring National Food Drive is one of Loblaw's corporate social responsibility principles to Make a Positive Difference in Our Community. The other Loblaw corporate social responsibility principles include Respect the Environment, Source with Integrity, Reflect our Nation's Diversity and Be a Great Place to Work.

About Food Banks British Columbia
Food Banks British Columbia is the provincial association representing 93 food banks.  Without any government funding they coordinate the distribution of product made available through Food Bank Canada's National Food Sharing System, the BC Share $2 coupons found at the registers of major grocery stores and provincial and national fund raisers.  Mission Statement: Support each other, Food Banks British Columbia and its members will strive to minimize hunger, provide a unified voice and ultimately better people's lives.  For further information, visit www.bookbanksbritishcolumbia.ca.

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice^®, no name^® and Joe Fresh^® brands. In addition, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® points loyalty program.

Loblaw Public Relations Department
[phone] or [email protected]

Don Armstrong, President
Food Banks British Columbia
[phone]
[email protected]