Survey finds British Columbians are overwhelmingly naughty this Christmas
Hornitos(TM) Tequila asks "Who's been mischievous?" this holiday season
Ninety-five per cent of British Columbians surveyed, compared to 75% from those living elsewhere in
"The word 'mischieve' is a play on the spontaneous, sociable and borderline sinful situations people tend to get themselves into when they celebrate," says Stephanie Rickard-Chadda, Brand Manager at Beam Global
The Mischieve survey's other findings include:
- 79% of BCers surveyed say they've pretended to be someone they're not at some point - The same percentage in BC, 79%, also say they've told a white lie on their resume in an effort to get the job; this compares to just 37.5% for those in the rest of Canada - Almost three quarters of BC respondents, 74%, blush at the fact that they've been caught "in the act"
"It's pretty clear that people in BC aren't as innocent as their fellow Canadians might believe," Rickard-Chadda says. "In light of these stats, it seems 'mischieving' is already well underway!"
To celebrate spontaneity, Hornitos has created several specialty tequila cocktails, available at select bars and restaurants throughout British Columbia, two of which are listed below:
Horni Wallbanger 1 oz Hornitos(TM) Plata 2 oz orange juice 1/2 oz Galliano Orange slice for garnish Directions: Add ingredients to a rock glass filled with ice. Garnish with an orange slice. Hornipolitan 2 oz Hornitos(TM) Plata 1oz Triple Sec 1oz cranberry juice 1/2 oz fresh lime juice Directions: Shake all ingredients over ice in a martini shaker and strain into a chilled martini glass. Garnish with twist of lemon. About Beam Global Spirits & Wine --------------------------------
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Teacher's(R) Scotch Whisky, and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com
Hornitos(TM) Tequila, 40% alc./vol.
(C)Sauza Tequila Import Company, Deerfield, IL.
For further information: images, or to set up an interview with Beam Global Canada, please contact: Carley Tietolman, LexPR Canada, (416) 542-9140, ext. 3370, [email protected]
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