SWISHER HYGIENE ANNOUNCES APPOINTMENT OF NEW VICE PRESIDENTS

Hiring of Douglas Story, Jim Foley and Daniel Volker Adds Depth to Management Team

CHARLOTTE, NC, Nov. 9 /CNW/ - Swisher Hygiene Inc. ("Swisher Hygiene") (TSX: SWI), a leading full-service hygiene solutions provider, today announced that it has appointed several new Vice Presidents to its team to enhance its base of knowledge and experience as it expands its footprint both domestically and internationally.

Swisher Hygiene is pleased to announce the appointment of Douglas T. Story as Vice President - Innovation.  Mr. Story will lead the development of innovative chemical products and delivery systems for the institutional, industrial and commercial markets.  In addition, Jim Foley has joined as Vice President - Distribution, where he will be responsible for adding new distributor partners and supporting existing programs.  Finally, Daniel Volker was appointed Vice President - Chemical Sales and will be responsible for working with Swisher Hygiene's chemical suppliers and integrating new acquisitions into Swisher Hygiene. 

"We are very excited to have Doug, Jim and Dan join the Swisher Hygiene team," said Steven Berrard, Chief Executive Officer of Swisher Hygiene.  "Their experience working with other national and global solutions providers will further strengthen Swisher Hygiene's product innovation, sales and distribution platforms to support future growth initiatives."

Mr. Story has over 20 years of experience ranging from R&D to Global Portfolio management and holds several patents on cutting-edge delivery systems.  He joins Swisher Hygiene from Ideal Chemical and Supply, Inc. ("Ideal"), where he served as Director of the company's Specialty Chemicals Division and was responsible for the development of new markets and innovative products.  Prior to Ideal, Mr. Story spent nine years at JohnsonDiversey, Inc. ("JohnsonDiversey"), a global corporation, where he held a range of positions - most recently as Senior Research Fellow - and was responsible for leading teams in the launch of special projects and businesses for JohnsonDiversey.  He has also held positions at Johnson Wax Professional, U.N.X. Incorporated, and Westvaco (now MeadWestvaco).  Mr. Story has published his work in various trade journals and is a seasoned lecturer on applying technology to business operations, currently working with the Drycleaning and Laundry Institute and Association of Linen Management (formally NALIM), among others.  He received a Bachelor of Science in Biology and Chemistry from Western Carolina University and a Masters of Business Administration from Loyola University of Chicago, Illinois. 

Mr. Foley brings to Swisher Hygiene 26 years of experience in the chemical and distribution businesses, serving as Director of Sales and Training with Intercon Chemical for the last 10 years.  Prior to Intercon Chemical, Mr. Foley worked with Ecolab, Diversey Wyandotte and ServiceMaster, as well as in distribution services with Gordon Food Service, where he was Regional Manager for the chemical division. Mr. Foley received his Associate's degree in Business Management from College of DuPage.

Mr. Volker joins Swisher Hygiene after spending 22 years at JohnsonDiversey, serving most recently as Area Vice President of Corporate Accounts in their healthcare division as well as holding a range of positions in Operations, Distributor Sales, Contract Management and Marketing.  Mr. Volker received a Bachelor of Science in Food Systems Economics and Management from Michigan State University.

About Swisher Hygiene Inc.

Swisher Hygiene Inc., formerly known as "CoolBrands International Inc.", is a TSX-listed company that provides hygiene solutions to customers throughout much of North America and internationally through its global network of 66 company-owned operations, 12 franchises and 10 master licensees covering the United Kingdom, Ireland, Portugal, the Netherlands, Singapore, the Philippines, Taiwan, Korea, Hong Kong/Macau/China, and Mexico.  These solutions include products and services that are designed to promote superior cleanliness and sanitation in commercial environments, enhancing the safety, satisfaction and well-being of employees and patrons. Swisher Hygiene serves customers in a wide range of end-markets, with a particular emphasis on the foodservice, hospitality, retail, industrial and healthcare industries across North America.

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