SWISHER HYGIENE COMPLETES ACQUISITION OF CANADIAN FRANCHISEES

TORONTO, Nov. 3 /CNW/ - Swisher Hygiene Inc. ("Swisher Hygiene") (TSX: COB, as of November 4, 2010, SWI) is pleased to announce the completion of the acquisitions of three of its Canadian Sani-Service franchisees based in Toronto, Calgary and Edmonton.

"We're pleased to acquire these Canadian franchisees, which will allow us to offer improved geographic coverage to our North American business customers and better position us to take full advantage of growth in these regions by offering our extensive line of services," said Steven R. Berrard, Chief Executive Officer of Swisher Hygiene.  "The financial flexibility provided by our recently completed merger allows us to quickly capitalize on the significant investments we have made developing the Swisher platform for growth.  Consistent with our stated growth strategy, we have identified numerous opportunities to grow the business both organically and through acquisitions, like these franchisees, and further develop Swisher as a major provider of warewash, laundry, cleaning chemical and facility service solutions for the foodservice, healthcare, retail and industrial sectors."

CAUTIONARY STATEMENT ON FORWARD-LOOKING INFORMATION

All statements, other than statements of historical fact, contained in this news release, including any information as to the future financial or operating performance of Swisher Hygiene, constitute "forward-looking information" or "forward-looking statements" within the meaning of certain securities laws, including the provisions of the Securities Act (Ontario) and are based on the expectations, estimates and projections of management as of the date of this news release unless otherwise stated. Forward-looking statements include, but are not limited to, possible events and statements with respect to possible events. The words "plans," "expects," "is expected," "scheduled," "estimates," or "believes," or similar words or variations of such words and phrases or statements that certain actions, events or results "may," "could," "would," "might," or "will be taken," "occur," and similar expressions identify forward-looking statements.

Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by Swisher Hygiene as of the date of such statements, are inherently subject to significant business, economic and competitive uncertainties and contingencies.  The estimates and assumptions of Swisher Hygiene contained in this news release, which may prove to be incorrect, include but are not limited to, the various assumptions set forth herein as well as: (1) the accuracy of management's assessment of the effects of the successful completion of the transaction; (2) the trading price of Swisher Hygiene's common shares; and (3) there being no significant disruptions affecting Swisher Hygiene's operations, whether due to labour disruptions, supply disruptions, power disruptions, damage to equipment or otherwise. All of the forward-looking statements made in this news release are qualified by these cautionary statements and those made in the "Risk Factors" section of the most recently filed management information circular of CoolBrands International, Inc. dated September 24, 2010 which is available on Swisher Hygiene's SEDAR profile at www.sedar.com and Swisher Hygiene's other filings with Canadian securities regulators. These factors are not intended to represent a complete list of the factors that could affect Swisher Hygiene.

The forward-looking information set forth in this news release is subject to various risks and other factors which could cause actual results to differ materially from those expressed or implied in the forward-looking information.  Swisher Hygiene disclaims any intention or obligation to update or revise any forward-looking statements, except to the extent required by applicable law.

About Swisher Hygiene Inc.

Swisher Hygiene Inc., formerly known as "CoolBrands International Inc.", is a TSX-listed company that provides hygiene solutions to customers throughout much of North America and internationally through its global network of 65 company-owned operations, 12 franchises and 10 master licensees covering the United Kingdom, Ireland, Portugal, the Netherlands, Singapore, the Philippines, Taiwan, Korea, Hong Kong/Macau/China, and Mexico.  These solutions include chemical and facility service products and services that are designed to promote superior cleanliness and sanitation in commercial environments, enhancing the safety, satisfaction and well-being of employees and patrons. Swisher Hygiene serves customers in a wide range of end-markets, with a particular emphasis on the foodservice, hospitality, retail, industrial and healthcare industries across North America.

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