Synchronica Demolishes Language Barriers with Ortsbo

Highlights:

• Synchronica's flagship Unity platform integrated with Ortsbo real-time experiential language service
• Patent-pending Ortsbo technology provides instant and seamless translation between 53 languages
• Unity and Ortsbo technologies rapidly integrated in in less than two weeks
• Follow @SynchronicaPLC and @Ortsbo for live updates from Mobile World Congress
• Demo available at Mobile World Congress, Barcelona, Hall 2, Stand 2A37

BARCELONA, Feb. 27, 2012 /CNW/ - Hall 2, Stand 2A37 - Mobile World Congress. Synchronica plc, the global innovator in mobile messaging solutions, today announces new functionality within its flagship Unity product, which provides on-the-fly translation between 53 languages.

Powered by Ortsbo, a subsidiary of Intertainment Media Inc. (TSXV:INT /  OTCQX: ITMTF / FRA: I4T), the leader in real-time experiential language services, users of Unity simply initiate a chat and then choose their preferred Ortsbo-supported language. Messages which are sent and received as part of the chat are then instantly and seamlessly translated without requiring any further user intervention.

The service is currently available to Unity's Android OS users, and will be extended to other device platforms in the future. It supports a wide-range of commercial Instant Messaging services such as Yahoo! and Facebook Chat. The service can also be used by Unity's operator own-branded Instant Messaging community.

The integration is made possible by coupling Unity's intelligent integration points with Ortsbo's robust Application Programming Interface (API), and was integrated in less than two weeks by Synchronica's and Ortsbo's skilled development teams. Outside of enabling real-time translations of messages transiting through Unity, Ortsbo's sophisticated and patent-pending software was also used recently to provide closed-captioning in 53 instantly translated languages for the 2012 Orange British Academy Film Awards.

"From America to Zambia, Synchronica's flagship Unity product is used by more than 100 of the world's leading mobile operators and OEMs to power their own-branded push email, instant messaging, and social networking  services," says Angus Dent, Synchronica's CEO. "With the new Ortsbo-powered translation feature which we're unveiling today, we break down cultural and linguistic barriers, and Unity takes yet another step forward in becoming the true social hub of mobile messaging."

"Ortsbo complements Unity perfectly," continues David Lucatch, CEO of Intertainment Media and Ortsbo. "Unity is already a leading messaging platform used by millions from diverse communities around the world, and with Ortsbo powering instant and seamless translation, many new social connections are about to be made. Mobile World Congress has attracted an estimated 60,000 visitors from all corners of the globe and we're excited about showing them how a combined Unity and Ortsbo can add even greater value to their service offerings."

The integration of Ortsbo and Unity represents the first step of a collaboration between Synchronica and Ortsbo. Synchronica and Ortsbo will further develop each other's products, share research and development efforts, enlarge each other's business development activities and drive revenue and profitability from new projects.

About Ortsbo Inc. www.ortsbo.com

With over 40 Million monthly users in over 170 countries and territories, Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms. Ortsbo allows users to communicate with family, friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface.

Ortsbo's flagship product for social media supports global communications with instant translation capability, real time multi-lingual social media chat connects to PC and Mac computers, mobile browsers as well as all major chat platforms including MSN, Google, Facebook, Twitter and Yahoo! and others.

Ortsbo also provides plug-in email translation capabilities for Microsoft Outlook.

Ortsbo's Live & Global platform offers a unique solution for broadcasting events to a global audience, with video and real time, multi-lingual chat. Ortsbo currently hold the Guinness World Record for the most nationalities in an online chat.

Ortsbo Inc. is a subsidiary of Intertainment Media Inc.  Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSXV:INT) and in the US on the OTCQX Exchange under the symbol "ITMTF". Intertainment is also traded in Europe on the Frankfurt Exchange on the XETRA trading platform under the symbol "I4T".

About Synchronica

Synchronica plc is a global innovator in next-generation mobile messaging technologies. Its flagship product, Unity, has been chosen by more than 100 of the world's leading mobile operators and OEMs to power their own-branded push email, instant messaging, and social networking  services.

With leading features such as Unified Messaging, Geo Socialization and RCS as a Service, Unity connects to any mobile device - from the most basic mobile phone, to high-end tablets - providing customers with a strong foundation on which to achieve market differentiation, diversified revenue streams, and reduced churn.

Headquartered in the United Kingdom, Synchronica maintains global research and development centres in Canada, Germany, India and the Philippines. Synchronica's shares trade on the London Stock Exchange AIM market (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN).

Cautionary Statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

The foregoing information may contain forward-looking statements relating to the future performance of Synchronica. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the filings made by Synchronica with the TSX Venture Exchange and securities regulators. Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

For more information please visit www.synchronica.com or follow Synchronica on Twitter: @SynchronicaPLC.

For trade media and analyst enquiries, please contact:

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For Synchronica corporate information, please contact:

Synchronica plc
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Nominated Advisor: Shane Gallwey; Rod Venables
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