Synchronica Introduces Cross-Platform Unified Messaging with Unity

Highlights:

• Synchronica launches Unity, now delivering cross-platform unified messaging
• A fully integrated and white-labeled platform that allows users to see and send all types of messages from a single view
• Unity clients for Android, Apple iOS, Windows Phone and BlackBerry Smartphone platforms and for MediaTek and Spreadtrum platforms for low/ultra-low-cost feature phones enable unified messaging
• Integration with Ortsbo for real-time, on-the-fly translation between more than 50 languages
• Intuitive registration flows, flexible reporting engines and vast scalability enables operators to control a range of widely-used services which appeal to the needs, interests and preferences of subscribers
• Follow @SynchronicaPLC for live Synchronica updates from Mobile World Congress
• Demo available at Mobile World Congress, Barcelona, Hall 2, Stand 2A37

BARCELONA, Feb. 27, 2012 /CNW/ - Hall 2, Stand 2A37 - Mobile World Congress. Synchronica plc, the global innovator in mobile messaging solutions, today launched Unity, a next-generation mobile messaging platform that enables mobile operators and device manufacturers to deliver a complete unified messaging experience. Previously known as Synchronica Mobile Gateway, Unity works on all mobile phones, but also adds new innovations designed to make feature phones smart and Smartphones smarter.

Designed to help operators and device manufacturers combat predatory moves from 'Over the Top' (OTT) players, Unity's uMail, uChat and uSocial services provide white-labelled connectivity to the most widely used email, instant messaging (IM) and social networking services, thereby enriching their value added service portfolio and reducing churn with a bouquet of 'sticky' messaging services.

New innovations introduced with Unity include:

Cross-Platform Unified Messaging Clients

Unity's clients deliver true unified conversation with an aggregated, single-screen view of all messages from each contact (including email, IM and social networking communities, in tandem with SMS and MMS inboxes, voicemail and call logs), and an enhanced presence-enabled address book.

Unity challenges the accepted norms of communications by allowing users to focus entirely on those they intend to communicate with, rather than deciding which communications channel to use.  All communications are consolidated into a single service, where users can, for example, reply to an email with an SMS, a twitter message with an IM or a social message with an email.

The unified messaging experience is made possible by a range of Unity clients for the Android, Apple iOS, Windows Phone and BlackBerry RIM Smartphone platforms, as well as the MediaTek and Spreadtrum platforms for low and ultra-low-cost featurephones.

Unity's clients are fully customizable to operator branding requirements and no user maintenance is required as service updates, enhancements and installations take place over-the-air. The Unity clients support all existing messaging protocols used within the mobile space.

Geo Socialization

Synchronica has also entered the new Geo Socialization segment with uChat, part of the Unity family.  Announced on 27 February 2012, uChat Geo Socialization allows mobile subscribers to see who and what's near them and to build new connections beyond their existing social circle. Subscribers opt in to uChat's Geo Socialization services with their service provider and, using the chat functionality in uChat Geo Socialization, are able to get involved in one-to-one or group chats based on their current location and specific interests.

Integration with the Ortsbo Experiential Language Technology

Integrated with the leading conversational language platform, Ortsbo, Unity provides real time on-the-fly translation between more than 50 languages, fostering social and IM chat regardless of geographical or language limitations.

Registration, Scalability and Performance Enhancements

Unity guarantees mobile operators and device manufacturers the highest possible performance levels at any time, regardless of the amount of users registered with the service, or the volume of transactions taking place. In order to maintain its reputation as a stable, carrier-grade messaging platform, Unity also introduces several performance and scalability enhancements across its architecture, databases and product core.

Unity is designed to stimulate user uptake with a simplified and automated registration process, while its new reporting engine provides a range of useful reports, as well as the ability to build custom reports, providing mobile operators and device manufacturers with a powerful customer and market intelligence tool.

"Unified messaging simplifies the entire communications experience," said Kim Hartlev, CTO, Synchronica. "Having to launch separate applications to send and receive messages is increasingly inconvenient and inefficient as users often have multiple identities and regularly message across several different platforms.  With Unity, Synchronica is redefining the future of mobile messaging with a compelling platform that enables users to access and send any message - text, email, IM, social - from a single place. Features including Unity's Geo Socialization capability further drive new levels of innovation in mobile messaging, delivering entirely new real-time user experiences today. Operators and device manufacturers can now offer a complete and unrivalled next-generation unified messaging experience that combats OTT players, addresses the entire user base, reduces churn and encourages customer retention and loyalty."

About Synchronica

Synchronica plc is a global innovator in next-generation mobile messaging technologies. Its flagship product, Unity, has been chosen by more than 100 of the world's leading mobile operators and OEMs to power their own-branded push email, instant messaging, and social networking  services.

With leading features such as Unified Messaging, Geo Socialization and RCS as a Service, Unity connects to any mobile device - from the most basic mobile phone, to high-end tablets - providing customers with a strong foundation on which to achieve market differentiation, diversified revenue streams, and reduced churn.

Headquartered in the United Kingdom, Synchronica maintains global research and development centres in Canada, Germany, India and the Philippines. Synchronica's shares trade on the London Stock Exchange AIM market (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN).

Cautionary Statements

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

The foregoing information may contain forward-looking statements relating to the future performance of Synchronica. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the filings made by Synchronica with the TSX Venture Exchange and securities regulators. Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

For more information please visit www.synchronica.com or follow Synchronica on Twitter: @SynchronicaPLC.

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For Synchronica corporate information, please contact:

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