Synchronica Receives First Certification Order from Device Manufacturer

ROYAL TUNBRIDGE WELLS, United Kingdom, Sept. 29 /CNW/ - Synchronica plc ("Synchronica") (AIM: SYNC) (TSX Venture: SYN) announces that it has completed an order from a 'top-10' mobile device manufacturer to certify and license its IMPS instant messaging client to be pre-installed on 6 models of the manufacturer's handsets. This work satisfies a new prerequisite from a major Latin American operator group which mandates device manufacturers certify their devices with Synchronica's IM infrastructure. The order is worth an initial $48,000 (U.S.).

With the device certification process the operator intends to ensure full compatibility and increase the mobile usage of its own IM service in order to protect its market position. Operators are facing a growing threat from premium device manufacturers who are increasingly marketing device-specific services as a means of establishing direct relationships with end-users thereby reducing the influence of the operator. Synchronica's IM service provides a vendor-neutral, operator-owned instant messaging system which binds users to the brand and puts the operator back in control of its value-added services portfolio.

This is the first order that Synchronica has obtained from a device manufacturer as a consequence of the operator's device certification requirements. Synchronica expects to receive further orders from a number of device manufacturers wishing to sell devices to the operator.

A recent report from Visiongain(1) suggests that mobile IM provides operators with a unique opportunity to increase their revenues, further strengthen their services, introduce new plans, increase network traffic, and build customer loyalty. Accordingly, Visiongain expects that by the end of 2012, mobile IM will deliver a compound annual growth rate of 68.2%.

Carsten Brinkschulte, CEO of Synchronica, comments: "We're thrilled that major operators are using Synchronica's award-winning products to provide innovative self-branded messaging services to their subscribers. Device certification ensures that subscribers enjoy the best user experience when accessing the IM service, regardless of the type of handset they use. We look forward to working closely with device manufacturers to provide full certification of their handsets to our IM infrastructure."

    
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    (1) Mobile Instant Messaging Report 2009-2014: Services in the Social
        Network and iPhone era
    

About Synchronica plc

Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway, providing push Email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are white-labelled and offered by mobile operators and device manufacturers in emerging and developed markets to provide mass market messaging services, increasing data revenues and reducing churn.

Synchronica Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email-to-MMS, and Email-to-SMS, delivering messaging services to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding instant messaging to mobile devices, Mobile Gateway establishes carrier-branded IM communities, using the industry standard XMPP and provides gateways to popular internet IM communities, connecting any IMPS-enabled handset.

Headquartered in England, Synchronica also maintains development centres in Germany and the Philippines in addition to a regional presence in the USA, Hong Kong, Madrid and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.L). For further information, please visit www.synchronica.com.

Cautionary Statements

The foregoing information may contain forward-looking statements relating to the future performance of Synchronica plc. Forward-looking statements, specifically those concerning future performance or results, are subject to certain risks and uncertainties, and actual results may differ materially from Synchronica's plans and expectations. These plans, expectations, risks and uncertainties are detailed herein and from time to time in the public filings and announcements made by Synchronica, including those made with AIM, a market of the London Stock Exchange, with the TSX Venture Exchange or with securities regulators. Synchronica does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

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For further information: Enquiries: Synchronica plc, Carsten Brinkschulte, CEO, [phone], Angus Dent, CFO, [phone], Nicole Meissner, COO, [phone], www.synchronica.com; finnCap, Clive Carver, Nomad, [phone], Charlotte Stranner, Corporate Finance, [phone], Stephen Norcross, Corporate Broker, [phone]; Walbrook PR Ltd, Paul McManus, [phone], [phone], [email protected]; TMX/Equicom, Craig MacPhail, 416 805 0700, ext. 290, [email protected]