T4G doubles down on strategic interactive marketing

    
    Names Internet advertising and marketing pioneer as newest Principal
    Consultant
    

TORONTO , Oct. 29 /CNW/ - T4G Limited, a leading national provider of project-based technology services, is delighted to welcome Andrew Keyes , co-founder of the innovative new media marketing firm Armantus Inc., as its newest Principal Consultant.

Under terms of the deal, Mr. Keyes has agreed to merge Armantus operations and serve existing clients under the T4G banner.

"Andrew has dedicated his career to new media communications and has earned international recognition for innovative online advertising and web site development," said T4G President Geoff Flood . "His skills are a great complement to the services and products we offer, adding even greater value to our clients."

Mr. Keyes began his advertising career more than 20 years ago, and has been working in new media since 1995. He is the co-founder of AIMS, the Association of Internet Marketing and Sales. He has developed and led numerous online initiatives for some of the biggest and best known Canadian institutions, including TD Canada Trust, Sympatico, TELUS and the Government of Ontario.

"I have always believed you don't simply advertise on the Internet - you initiate a dialogue," said Mr. Keyes . "Over the last few months, I have worked with the T4G team on joint projects and this company certainly 'gets it.' When the opportunity arose to join a firm with a much broader service offering, I immediately recognized the potential benefit to Armantus clients in areas such as business intelligence, content service, user experience and much more."

Corporations are increasingly allocating more of their marketing budgets to online initiatives as they realize the media is not only able to deliver strong return on investment, but their target audience is spending more time online. Reaching the online consumer will be a critical part of the marketing mix moving forward, and Mr. Keyes will ensure that T4G clients are well served in this area.

As a Principal Consultant, Mr. Keyes ' role is to provide thought leadership and business development in the area of strategic Internet marketing across verticals like retail, financial services, healthcare, tourism & hospitality and telecommunications.

ABOUT T4G

T4G is a national, project-based, full-service professional services company founded in 1996. We believe in building high-performing teams and breaking conventional wisdom. We believe in our people and true participation in each and every project we undertake. We believe in The Intelligent Application of Technology(TM) where less can be more, where innovation leads to opportunity, and where a culture of commitment always strives to exceed customers' expectations. For more information: www.t4g.com

For further information: Media Contacts: Paul Barter, Vice-President Strategy, T4G Limited, [phone], [email protected]; Bob Brehl, abc2 communications, [phone], [email protected]