TASSIMO Brings Tim Hortons Coffee Home for the Holidays

Now available: NEW Tim Hortons TASSIMO T DISCs in three varieties: premium blend, decaf and latte.

TORONTO, Nov. 1, 2012 /CNW/ - If you love Tim Hortons, you'll love TASSIMO. TASSIMO and Tim Hortons have joined forces to launch Tim Hortons TASSIMO T DISCs. Just in time for the holiday season, Tim Hortons fans can have the coffee they love at the touch of a button, in the comfort of their home.

Tim Hortons TASSIMO T DISCs are now available at nearly 3,000 Tim Hortons restaurants, at tassimo.ca and at timhortons.com. With more than one million TASSIMO home brewing systems purchased in Canada to date and Tim Hortons representing approximately eight out of 10 cups of coffee sold outside the home, a TASSIMO brewer is the must-have appliance and the ideal holiday gift for every Tims fan. It is the only single-cup brewer that makes Tim Hortons coffee exactly the way it is meant to be.

Calling All "Tims"!

Is there a "Tim" in your life who you would like to bring home for the holidays?
In celebration of the launch, TASSIMO is inviting Canadians from coast-to-coast to share their heartwarming story about the beloved "Tim" in their lives who they would like to bring home for the holidays. To participate and have the chance to win the TASSIMO Brings "Tims" Home for the Holidays initiative, visit www.facebook.com/TASSIMOCanada.

Join us: 400,000 FREE coffees at the touch of a button!
You've got to experience the TASSIMO brewing system to believe it. Between now and the holidays, the TASSIMO team is serving 400,000 free Tim Hortons TASSIMO coffees across the country to show Canadians how good the home brewing system experience can be, and to celebrate the introduction of Tim Hortons TASSIMO T DISCs. Visit tassimo.ca to see the tour schedule.

TASSIMO: The ideal gift for every Tim Hortons Fan
For anyone on your Holiday gift list who loves a great cup of Tim Hortons coffee or latte every time, the TASSIMO brewing system is the ideal solution. With a range of more than 35 hot beverages, TASSIMO offers a delicious variety of options. Every TASSIMO T DISC features a unique barcode containing the exact brewing instructions. The TASSIMO brewer reads the barcode and then initiates the required water temperature, water quantity and brew time - so each cup tastes exactly the way intended. And that's why your Tim Hortons TASSIMO coffee will turn out just the way you love it!

The TASSIMO brewing system ranges in price from MSRP $79 to $249. Tim Hortons TASSIMO T DISCs are available in three varieties: premium blend (MSRP $8.99), decaf (MSRP $9.49) and latte (MSRP $10.99).

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, convenient meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O and TASSIMO. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft

ABOUT TIM HORTONS INC
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 1st, 2012, Tim Hortons had 4,071 systemwide restaurants, including 3,326 in Canada, 734 in the United States and 11 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com

Image with caption: "In celebration of the launch of Tim Hortons TASSIMO T DISCs, TASSIMO is inviting Canadians to nominate a "Tim" (or Tina, or Tom or Uncle Ted) they would like to bring home for the Holidays. TASSIMO will reunite a Canadian with their "Tim" from anywhere in the world. Share a heartwarming story to participate and have the chance to win the TASSIMO Brings "Tims" Home for the Holidays initiative, visit www.facebook.com/TASSIMOCanada (CNW Group/KRAFT CANADA/Tim Hortons/TASSIMO) (CNW Group/KRAFT CANADA)". Image available at: http://photos.newswire.ca/images/download/20121101_C3546_PHOTO_EN_19886.jpg

Image with caption: "If you love Tim Hortons, you'll love TASSIMO. TASSIMO and Tim Hortons have joined forces to launch Tim Hortons TASSIMO T DISCs. Just in time for the holiday season, Tim Hortons fans can have the coffee they love at the touch of a button, in the comfort of their home. Now available at nearly 3,000 Tim Hortons restaurants, at tassimo.ca and at timhortons.com, Tim Hortons TASSIMO T DISCs are available in three varieties: premium blend, decaf and latte. (CNW Group/KRAFT CANADA/Tim Hortons/TASSIMO) (CNW Group/KRAFT CANADA)". Image available at: http://photos.newswire.ca/images/download/20121101_C3546_PHOTO_EN_19888.jpg

Image with caption: "Tassimo Logo (Groupe CNW/KRAFT CANADA/Tim Hortons/TASSIMO) (CNW Group/KRAFT CANADA)". Image available at: http://photos.newswire.ca/images/download/20121101_C3546_PHOTO_EN_19906.jpg

SOURCE: KRAFT CANADA

to arrange an interview with a Tim HortonsTASSIMO spokesperson please contact: Matthew Ventura or Jordanna Shtal at Strategic Objectives:
Tel: [phone]
E-mail: [email protected] 
[email protected]