TC Media Signs Representation Agreement with PoolExpert®

MONTREAL, April 5, 2012 /CNW Telbec/ - TC Media is further developing its digital network and has signed an agreement to represent poolexpert.com with Canadian advertisers. PoolExpert^® is a fantasy league management platform that receives 207,000 unique visitors and 22,000,000 page views a month during the hockey season. It is a bilingual, subscriber-driven site; 94% of users are male and adds to TC Media's available offer to hockey fans, notably The Hockey News website which receives 158,000 unique visitors a month. This agreement marks a fine addition to the TC Media digital network as it expands its offering for men in the Sports and Entertainment categories.

"PoolExpert^® is a leader in its field and we are proud to add this brand to our digital offering. The site has an engaged community of 225,000 subscribers and 10,000 subscribers to its newsletter, which makes it a preferred audience and one that is responsive to targeted advertising. This gives Canadian agencies and advertisers more opportunities to reach the highly desirable audiences of men and sports fans," said Dominique-Sébastien Forest, Vice President, National Digital Solutions, TC Media.

Patrice Boissonneault, founder and CEO of PoolExpert.com said "TC Media has an impressive custom online representation offering and we are pleased to be able to count on their expertise when developing creative multiplatform marketing campaigns. This partnership will give us greater visibility given the TC Media teams' solid relationships with Canadian advertisers and agencies."

About PoolExpert® (PoolExpert.com)
Launched in September 1999, PoolExpert^® is Canada's largest bilingual provider of online fantasy sports pool management software, draft kits, and real time stats. Currently PoolExpert provides league management for hockey, baseball, and Formula One (F1) to sports fans to manage a pool between friends, as well as a custom contest service for corporations and media seeking to retain and secure the loyalty of their clientele. The site has hundreds-of-thousands of registered members and active game players, and generates tens of thousands pages viewed per month.

About TC Media
As one of Canada's leading providers of media and marketing solutions, TC Media offers a comprehensive line of products and services and an integrated approach to activate customers' marketing. TC Media is one of Canada's largest media groups, reaching 22 million consumers through its multiplatform offering. The group, which has 3,800 employees, owns several well-known consumer and business media brands that are leveraged across multiple platforms. TC Media is also the leading provider of local and regional information in Quebec and the Atlantic provinces through its extensive network of community papers and online portals. TC Media is the co-owner of the Metro weekday daily in Montreal and Halifax. It is also the leading door-to-door distributor of advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. TC Media is a leader in Canada's digital industry in terms of both media properties and online advertising representation. With its extensive network of more than 1,000 websites, TC Media reaches more than 13 million unique visitors per month in Canada. The group also offers interactive marketing solutions that harmonize strategy, content and multichannel distribution systems to build lasting relationships between brands and consumers. TC Media leverages its insights, marketing expertise and proprietary technology to anticipate and meet consumer needs using new interactive communication platforms: mobile, data analytics, email marketing, e-flyers and custom content and communications. TC Media is also active in book publishing and distribution and is the largest publisher of French-language educational resources in Canada.

TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has about 11,000 employees in Canada and the United States, and reported revenues of C$2.0 billion in 2011. For more information about the corporation, please visit www.tc.tc.

or interview requests:

TC Media
Katherine Chartrand
Director of Internal and External Communications
TC Media
Telephone: [phone]
[email protected]

PoolExpert.com
Patrice Boissonneault
General Manager
PoolExpert.com
Telephone: [phone]
[email protected]