Te Aro Coffee Roasters to Change Name to Pilot Coffee Roasters

TORONTO, April 2, 2013 /CNW/ - Our roastery has been undergoing a re-branding process behind the scenes, and as of January 2013, Te Aro Coffee Roasters will be known as Pilot Coffee Roasters. Our two cafes, Te Aro and Crafted, will remain unchanged. By making a distinction between the two aspects of our business--our roastery and our cafes-- we want to reflect the ways we have grown and evolved since beginning in 2009. We've decided to give each major component of our business its own identity as we move forward. 

The major changes will be aesthetic. We'll have a new name, new logo, and new bags, but rest assured we'll be as committed to quality and superior service as ever. Pilot Coffee beans will continue to be roasted in small batches with care and precision, and delivered fresh to our customers, just as they always have been.

SOURCE: Pilot Coffee Roasters

Jessie Wilkin
[email protected]
416 270 9369