TELETOON Canada taps into Tribal DDB Canada for social media expertise

Toronto office named digital & social media marketing AOR

TORONTO, July 28 /CNW/ - TELETOON Canada Inc. has named Tribal DDB Canada's Toronto office as its digital and social media agency of record (AOR).

Starting immediately, Tribal DDB Toronto will build a social media strategy with an integrated approach to extend consumer awareness and engagement of TELETOON's three key brands - TELETOON, TELETOON at Night and TELETOON Retro - through digital and social media vehicles. New campaign work is expected to launch later this fall.

"TELETOON has been successfully fostering engagement through various social networking initiatives, however we're looking to collaborate with Tribal DDB to build on and further optimize our efforts," says Russell Ward, VP Marketing, TELETOON Canada inc. "We're impressed by Tribal DDB's social creativity, strategic thinking and track record of creating ideas that have generated wide appeal and buzz."

Tribal DDB Toronto was named TELETOON's digital and social media marketing AOR after a thorough selection process that took place earlier this summer.

"With TELETOON, we are developing a digital and social media platform to build awareness of their unique brands amongst two distinct audiences - children and adults - with the ultimate goal to drive viewership," says Andrew McCartney, managing director, Tribal DDB Toronto. "The new team at Tribal DDB Toronto has impressive global experience working with leading brands and will bring this experience as well as digital best practices to the table."

About TELETOON

TELETOON Canada inc. brings kids, youth, young adults and families the best in animated and animation-related entertainment with four nationwide specialty television channels - TELETOON, TÉLÉTOON, TELETOON Retro and TÉLÉTOON Rétro - and select programming available On Demand, Mobile TV, iTunes and teletoon.com. Through its English and French networks, TELETOON reaches 7.8 million Canadian homes and TELETOON Retro is in over 7 million homes. Founded in 1997, TELETOON is a proud supporter of the Canadian animation industry, investing over $225 million in homegrown content to date. TELETOON Canada inc. is owned by Astral (50%) and Corus Entertainment (50%). For more information, please visit www.teletoon.com.

About Tribal DDB Canada

Established in 2001, Tribal DDB Canada (www.tribalddb.ca) is the integrated digital and interactive marketing group of DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Tribal DDB Canada provides clients with effective digital solutions and creative Web strategies that build their brands online. It has offices in Vancouver and Toronto and is a member agency of the Tribal DDB Worldwide network, which has 56 offices spanning 36 countries throughout the Americas, Europe and Asia Pacific.

For further information: Paige Calvert, 604-608-4421, [email protected]