TerraZero's Latest Metaverse Activation Delivers High-Fidelity Fashion Experience, Drives Impressive Click-Through Rates for Luxury Brand
- TerraZero Technologies, Inc. created a state-of-the-art metaverse activation for a leading luxury fashion brand.
- The event featured 12 looks and original video content, and coincided with a real-world fashion show in New York.
- The fashion brand activation pushed the boundaries of modern fashion with high fidelity textures and models.
- The event successfully drove a 25% click-through rate from the metaverse experience to the brand's e-commerce site.
VANCOUVER, BC and LOS ANGELES, March 28, 2023 /CNW/ - TerraZero Technologies, Inc., a technologies products and services firm and in-house creative studio, created a groundbreaking metaverse activation for a well-known luxury fashion brand found in Bloomingdale's locations across the United States, which included a simultaneous real-world fashion show and collection release in New York City.
The event featured a set of twelve looks, original video content, and link-outs to purchase the physical collection via the brand's e-commerce platform. The immersive metaverse experience exceeded expectations with high fidelity textures and models, which pushed the boundaries of modern fashion for the Decentralized metaverse world.
Deployed to the Decentraland metaverse, the event showcased 12 stunning looks channeling an iconic brand, with each piece being expertly crafted to fit the unique needs of the virtual world. The models were highly detailed and expertly rendered, creating a captivating and unforgettable experience for attendees. The metaverse deployment also coincided with the brand's real-world fashion show in New York City, where the same looks were modeled.
The TerraZero activation successfully drove a significant 25% click-through rate (CTR) from the metaverse experience to the brand's e-commerce site, highlighting the enormous potential for immersive experiences to drive engagement and sales. This stands as a testament to the success of the metaverse as a powerful marketing tool for brands, especially in the luxury fashion industry.
TerraZero metaverse initiative including this latest activation for a luxury fashion brand is well-timed as the metaverse market is projected to grow exponentially in the coming years. The fashion industry is also set to capitalize on this trend as the virtual fashion market is expected to reach USD 4.5 billion already by 2026, according to a report by ResearchAndMarkets. With its expertise in helping brands create immersive experiences in the metaverse, TerraZero is well-positioned to tap into this lucrative market opportunity and deliver unique and engaging experiences for its clients.
"The metaverse is no longer limited to marketing campaigns; it has now become a catalyst for real business opportunities and growth for major global brands. During our recent fashion activation, 25% of the attendees who visited the experience clicked on links that directed them to the fashion company's e-commerce platform. This is an intriguing statistic as well as a major success underscoring the potential of the metaverse to drive real-world business growth for brands. It clearly demonstrates that the metaverse is not just for marketing or PR purposes, but is also a powerful tool for driving actual business," says Dan Reitzik, TerraZero's CEO.
For those interested in learning more about TerraZero's products, services, and in-house studio, visit their website at terrazero.com or reach out directly at [email protected].
TerraZero Technologies Inc. ("TerraZero") is a vertically integrated Metaverse development group and leading web3 technology company specializing in helping brands create immersive experiences. The Company's Metaverse-agnostic vision is to develop and implement products and services with scalable commercial applications to flourish engagement across gamified experiences where enterprise- level businesses, Metaverse platforms, and web3 creators can seamlessly bridge and actionably grow their virtual world and the physical world endeavors together as one. TerraZero owns digital real estate for brands to establish presence in existing virtual worlds and can also offer brands their own private worlds to provide offices and services to those interested in the Metaverse. Furthermore, TerraZero acquires, designs, builds, and operates virtual assets and solutions to monetize the Metaverse ecosystem. The Company's businesses are segmented into five (5) divisions which include: (1) Products; (2) Advisory & Strategy; (3) Studio; (4) Analytics Platform; and (5) TerraZero Accelerator Program ("TAP"). TerraZero aims to support the community, foster innovation, and drive adoption. For more information, please visit www.terrazero.com or contact [email protected].
This news release includes certain statements and information that may constitute forward-looking information or statements within the meaning of applicable securities laws. Forward-looking statements relate to future events or future performance and reflect the expectations or beliefs of management of the Company regarding future events. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends," "expects," or "anticipates," or variations of such words and phrases or statements that certain actions, events, or results "may," "could," "should," "would," or will "potentially" or "likely" occur. This information and these statements, referred to herein as "forward–looking statements," are not historical facts and are made as of the date of this news release, which includes without limitation, statements regarding discussions of future plans, estimates, and forecasts and statements as to management's expectations and intentions with respect to, among other things: the Company's intention to develop and drive traffic to its assets and locations within the Metaverse; that establishing a presence within the Metaverse will provide the Company and its clients with new users, branding, sales and marketing opportunities; the Company's expectations and benefits of its products and services; events, plans, courses of action, and the potential of the Company's technology and operations, among others, are all forward-looking information.
Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company, including but not limited to, market and other conditions, business, economic, and capital market conditions; the ability to manage operating expenses, which may adversely affect the Company's financial condition; the ability to remain competitive as other better financed competitors develop and release competitive products; regulatory uncertainties; access to personnel, employees, and consultants; market conditions and the demand and pricing for products and services; the demand and pricing of cryptocurrencies and NFTs (including digital assets); security threats, including a loss/theft of TerraZero's NFTs and other assets; TerraZero's relationships with its customers and business partners; TerraZero's ability to successfully define, design, and release new products in a timely manner that meet customers' needs; the ability to attract, retain, and motivate qualified personnel; competition in the industry; the impact of technology changes on the products and industry; failure to develop new and innovative products; the ability to successfully maintain and enforce our intellectual property rights and defend third-party claims of infringement of their intellectual property rights; the impact of intellectual property litigation that could materially and adversely affect the business; the ability to manage working capital; and the dependence on key personnel. As a result, TerraZero may not actually achieve its plans, projections, or expectations. In addition, such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including the demand for its products, the ability to develop software successfully, that there will be no regulation or law that will prevent the Company from operating its business, anticipated costs, the ability to secure sufficient capital to complete its business plans, the ability to achieve goals, and the price of NFTs (including digital assets). Given these risks, uncertainties, and assumptions, you should not place undue reliance on these forward-looking statements. In addition, TerraZero's past performance may not be a reliable indicator of future performance.
Factors that could cause actual results to differ materially from those in forward-looking statements include failure to obtain regulatory approval, the continued availability of capital and financing, technology failures, failure to obtain any permits required to operate the business, the impact of technology changes on the industry, the impact of COVID-19 or other viruses and diseases on the Company's ability to operate and hire personnel, competition, security threats including stolen NFTs (including digital assets) from TerraZero or its customers, consumer sentiment towards TerraZero's products, services and Metaverse technology generally, failure to develop new and innovative products, litigation, increase in operating costs, increase in labor costs, decrease in the price of cryptocurrencies and NFTs, failure of counterparties to perform their contractual obligations, government regulations, loss of key employees and consultants, and general economic, market, or business conditions. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on any forward-looking information. The forward-looking statements contained in this news release are made as of the date of this news release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Additionally, the Company undertakes no obligation to comment on the expectations of or statements made by third parties.
SOURCE TerraZero Technologies Inc.
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