TETRA PAK REFRESHES HOLLYWOOD'S HOTTEST!

Official water sponsor of The Variety Studio @ Holt Renfrew
keeps them cool under pressure.

TORONTO, Sept. 14 /CNW/ - Each September, the Toronto International Film Festival heats up the city with entertainment and film industry buzz and excitement.  Behind the scenes, directors, writers, producers and actors stayed cool and refreshed at The Variety Studio @ Holt Renfrew, where Tetra Pak had fresh spring water on hand packaged in their iconic aseptic cartons.

From September 10^th through to the 13^th, Variety editors made the Studio at Holt Renfrew their exclusive space to interview award-winning filmmakers about their projects currently in competition and premiering at the festival. 

The Variety Studio team demonstrated their commitment to the environment by sourcing the most sustainable solutions for their guests with this exclusive partnership with Tetra Pak. Tetra Pak cartons do more than protect taste and nutritional content. Made mainly from paper, a renewable resource that is responsibly replenished, they help preserve Earth's resources for future generations. Tetra Pak cartons are also recyclable and provide exceptional branding opportunities for beverage and food companies to create iconic packaging statements for their products.

"As a long supporter of TIFF, we are proud Tetra Pak has joined us as a sponsor at the Variety Studio," said Brian Gott, Publisher, Variety. "As a sustainable water alternative, Tetra Pak has made a splash with the TIFF talent keeping them hydrated on the busiest festival days."

Tetra Pak's approach to marketing is both unique and pioneering for both the packaging industry and B2B companies.  Tetra Pak is inventive and cutting edge in how they market their products, seeking opportunities beyond the norm for their industry. As an example, Tetra Pak educates consumers so that they understand the benefits carton packages can bring to their lifestyles.

"This is a great opportunity for Tetra Pak to showcase our carton packages. In line with our influencer outreach approach to educate consumers, the film industry is creative and known to set trends." said Carla Fantoni, Vice President of Communications, Tetra Pak US & Canada.

Tetra Pak has been leading the industry in facilitating carton recycling since 1990. Approximately 80% of Canadians now have access to carton recycling. By using a renewable resource sourced from growing forests where biodiversity is maintained, these cartons protect what's good, both inside and outside the packaging.

ABOUT TETRA PAK
Tetra Pak Canada Inc. is a subsidiary of the Tetra Pak Group, the world's leading food processing and packaging solutions company.  Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products designed to meet Canadians' every day needs.  Our motto, "PROTECTS WHAT'S GOOD,"^™ reflects our vision to make food safe and available, everywhere.  The Canadian head office is in Richmond Hill, Ontario.  More information about Tetra Pak Canada Inc. is available at www.tetrapak.ca. 

ABOUT VARIETY
Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group-Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com- are all owned by Reed Business Information (RBI), the largest business publisher in the U.S.  RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).

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